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1. Mini marketing back on track ahead of 2023 product push

Author

Bond, Vince Jr.

Subjects
BMW Group -- Company forecasts -- Marketing, Automobile industry -- Company forecasts -- Marketing, Chairpersons -- Beliefs, opinions and attitudes, Company marketing practices, Company business forecast/projection, Automobile Industry, Automobile industry, Business
Abstract

Byline: Vince Bond Jr. Mini's marketing in recent years has been off-key, says Jason Willis, chairman of the Mini National Dealer Council. But he said the small car brand has [...]

Published
2022

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