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This study examines the issue of understanding management accounting practices in Romanian financial and accounting service firms, a subject of significant relevance due to the influence of accounting on organizational decision-making and strategic planning. The research examines 21 distinct management accounting practices, utilizing hierarchical clustering analysis refined by the Bayesian Information Criterion (BIC) to discern patterns and classifications within these practices. The findings indicate eight unique clusters, distinguished by differences in cluster size, withincluster heterogeneity, total within-cluster sum of squares, and Silhouette scores, which explain the diversity of practices and their organizational implications. The research enhances the literature by delineating the present state of management accounting practices in Romania and providing a more refined comprehension of the interrelationships among these practices, as guided by institutional theory. This method surpasses other attempts by emphasizing the diversity within clusters, uncovering distinct traits and strategic consequences. The findings indicate that various groupings of practices demonstrate particular patterns of adoption and utilization, which might affect firms' strategic decision-making processes. These insights facilitate future research focused on examining the drivers and effects of accounting methods across various institutional contexts. [ABSTRACT FROM AUTHOR]

The rapid advancement of Big Data and artificial intelligence (AI) has significantly transformed management accounting practices, necessitating a reevaluation of job profiles and skill-sets required for professionals in this field. This study explores managerial accounting practices in Romanian contexts, examining how digital technology aligns with competitive strategy, managerial efficiency, human resources constraints, and limited resources constraints. Grounded in technology determinism and the resource-based view theory, this research identifies factors influencing the successful implementation of and challenges associated with managerial accounting practices. A sequential mediation analysis investigates pathways wherein investments in human resources and constraints related to limited resources influence managerial advancement through digital technology and competitive strategy. This study emphasizes digital technologies' role in optimizing costs, enhancing operational processes, and facilitating strategic decision-making. This study's conclusions show that, even in situations with limited resources, digital transformation projects greatly improve managerial effectiveness and competitive strategy. The participants included 406 professional accountants from the Romanian accounting community. Practical implications for companies include the necessity for strategic planning in digital implementations to mitigate constraints and capitalize on opportunities for sustainable growth and competitive advantage. This report provides a path to optimize the potential of digital technology and gives practical recommendations for researchers and business leaders. [ABSTRACT FROM AUTHOR]