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Your search keyword '"Babin, Barry J."' showing total 26 results
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26 results on '"Babin, Barry J."'

13. How could anyone forget Harold W. Berkman?

Author

Babin, Barry J. and Krey, Nina

Subjects
Berkman, Harold W., College teachers -- Biography, Advertising, marketing and public relations, Business
Abstract

Author(s): Barry J. Babin [sup.1] , Nina Krey [sup.2] Author Affiliations: (1) grid.251313.7, 0000 0001 2169 2489, University of Mississippi, , 38655, University, MS, USA (2) grid.262671.6, 0000 0000 8828 [...]

Published
2022
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20. Pepper, just show me the way! How robotic shopping assistants should look and act.

Author

Fukawa, Nobuyuki, Huang, Yu‐Shan, and Babin, Barry J.

Subjects
HUMANOID robots, PEPPERS, ROBOTICS, ARTIFICIAL intelligence, CONSUMERS
Abstract

Artificial intelligence enables modern robots to serve as service and sales assistants. Today's robotic shopping assistants (RSAs) can appear either humanoid or non‐humanoid and possess utilitarian and/or hedonic attributes. However, many questions remain unexplored regarding an effective customer‐centric RSA design. Do customers prefer a humanoid or non‐humanoid RSA with hedonic or utilitarian attributes? To answer those questions, the research deploys a mixed‐method approach involving a survey of customers who have interacted with the Pepper Robot, a humanoid robot (Study 1), and follow‐up experiments examining customer responses to a humanoid/non‐humanoid RSA with hedonic/utilitarian attributes (Studies 2 and 3). The research employs an innovative approach that analyzes both unstructured and structured data simultaneously. Study results suggest that customers prefer humanoid RSAs with utilitarian attributes over those with hedonic attributes. The research contributes to the literature by proposing hedonic (vs. utilitarian) attributes of RSAs as new drivers of anthropomorphic perceptions. [ABSTRACT FROM AUTHOR]

Published
2024
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24. What is Augmented Reality Marketing? Its definition, complexity, and future

Author

tom Dieck, Mandy, Rauschnabel, Philipp A, Babin, Barry J, tom Dieck, M. Claudia, Krey, Nina, Jung, Timothy, tom Dieck, Mandy, Rauschnabel, Philipp A, Babin, Barry J, tom Dieck, M. Claudia, Krey, Nina, and Jung, Timothy

Abstract

Augmented Reality (AR) has received increased attention over the last years, both from managers and scholars alike. Various studies in the marketing discipline have tackled fragmented aspects of AR, such as its impact on sales or brands. Yet, a holistic approach to AR remains scarce. Therefore, the authors define “Augmented Reality Marketing” as a novel, strategic, and potentially disruptive subdiscipline in marketing. In conjunction, they discuss a nuanced customer journey model for AR Marketing strategy and propose the BICK FOUR framework (branding, inspiring, convincing, and keeping) as a tool to organize corresponding goals. Another contribution is the introduction of several fundamental differences between AR Marketing and traditional digital marketing concepts, such as redefining the reality concept (reduced reality, normal reality, and augmented reality in a metaverse context). Insights from 127 managers further enhance the current and future practices of AR Marketing. Finally, a discussion of ethical and legal considerations completes the assessment.

Published
2022

26. A bridge to relevance: on the history of the Academy of Marketing Science® (AMS).

Author

Babin, Barry J., Moulard, Julie Guidry, and Lindquist, Jay D.

Abstract

AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Marketing Congress, relatively little has been written about AMS history. We contribute a brief history of AMS that emphasizes the organization's missions and values. In particular, AMS, along with its publications and conferences, has been, is, and will continue to aim to represent, a bridge between the academic and practicing marketing community. Further, that bridge should be built upon quality, service, and integrity. [ABSTRACT FROM AUTHOR]

Published
2021
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