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This study evaluates the impact of innovations and energy-saving technologies on improving business competitiveness within a dynamic market landscape. We collected relevant data on energy consumption (from 2000 to 2021) and the proportion of renewable energy sources (from 2002 to 2023), alongside investments in innovative technologies from the IEA reports, the World Bank, IRENA, and governmental databases. The practical significance of using innovations and energy-efficient technologies to enhance business competitiveness is seen in the prospect of reducing the use of nonrenewable resources for sustainable societal development, consistent decarbonisation, and the preservation of ecosystems' natural potential. Additionally, scientific literature on the adoption of energy-efficient technologies across various economic sectors was reviewed. The study also explored successful companies that have embraced innovations, based on an analysis of public reports. A benchmarking analysis was performed to assess the effectiveness of new technology implementations across different industries. This was followed by forecasting the percentage of renewable energy sources in the global energy mix by 2030. The findings revealed that innovations and energy-efficient technologies significantly enhance the competitiveness of companies. They streamline costs, improve production efficiency, and bolster corporate reputations among environmentally conscious consumers. The transfer of innovations accelerates the adoption of new technologies, which aids in making informed environmental decisions. Government support for innovation and energy efficiency is also vital for the swift integration of these technologies. Ultimately, innovations and energy-efficient technologies foster sustainable business growth and positively impact the environment. The results pinpoint key areas where government support can stimulate innovation and enhance energy efficiency in the business sector. [ABSTRACT FROM AUTHOR]