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Purpose: This research paper aims to explore the concerns and determinants of travelers' behavior toward ChatGPT in the hospitality and tourism context. It also examines the weight of risk factors versus that of motivation and innovation characteristics influencing travelers' approach behaviors toward ChatGPT. Design/methodology/approach: A cumulative prospect theory was used to determine travelers' responses to ChatGPT. This study, using a fuzzy-set qualitative approach, explored risk, motivation and innovation factors as determinants of approach behaviors for ChatGPT. Findings: Findings revealed that risk, motivation and innovation factors were the key triggers of approach behaviors for ChatGPT. An intricate combination effect of the perceived risk, motivation and innovation characteristics was found, and the necessary predictors were determined. Practical implications: The findings of this study will expand our current knowledge and offer practical insights for the development of ChatGPT in the hospitality and tourism sector. Originality/value: This study makes a significant contribution to the existing literature by providing a nuanced understanding of the intricate interplay between the various factors that shape customer behavior in the context of technology adoption in hospitality and tourism studies. [ABSTRACT FROM AUTHOR]

The present research aims to enhance the understanding of island travelers and their behavior through the lens of the environmental locus of control. This study incorporates the important factors of cognitive and affective stages that influence pro‐environmental behavior depending on the level of internal and external environmental locus of control. The research findings provide evidence about the level of environmental locus of control in regards to island travelers and the formation process of pro‐environmental behavior based on the cognition‐affection‐conation model. Last, this research shows how the internal and external environmental locus of control moderate the relationships among the core constructs that contribute in order to develop environmentally friendly behavior. The findings offer several academic and practical implications for sustainable island tourism. [ABSTRACT FROM AUTHOR]

This research investigated perceived risks associated with central bank digital currency (CBDC) payment innovations and their effect on travelers' adoption behavior, considering personal and product characteristics. This quantitative study determined that perceived risks, including financial, performance, privacy, psychological, and time risks, have an adverse effect on attitudes toward CBDC payment, which, in turn, affects the intention to adopt. In addition, this study underlined the moderating roles of consumer innovativeness, previous experience, structural assurance, and media encouragement in the link between perceived risk and attitude. The results advanced the understanding of travelers' intention to use CBDC to pay for tourism products and services. [ABSTRACT FROM AUTHOR]

ObjectiveBackgroundMethodResultsConclusionThis study is designed to predict individuals’ pro-social behavior in their choice of travel modes. Specifically, the consumer adoption process and the norm activation model are incorporated as the overarching theoretical model in consideration of the relative advantages of urban air mobility.Urban air mobility, the next generation urban transport system, is all set to fly. Urban air mobility is a notable disruptive innovation in aviation and mobility system as a sustainable means of transportation.Using a quantitative procedure, we developed the theoretical framework based on the existing theories and examined hypotheses using structural equation modeling and invariance test.The findings indicate that the adoption intention toward urban air mobility is driven by problem recognition, awareness, interest, evaluation, ascribed responsibility, and personal norms. In addition, the relative advantage of urban air mobility moderates the relationships between interest and evaluation, and between ascribed responsibility and personal norms.Based on the empirical evidence, this study discusses the findings and subsequent implications for academia. We also address the opportunities for governmental organizations and industry to maximize the utilization of urban air mobility in order to make a city more convenient, cleaner, faster, greener, and safer. [ABSTRACT FROM AUTHOR]

Market mavenism enhances the economic impacts of tourism. Using a convergent parallel mixed‐methods design, first, a quantitative study tests a conceptual model supported by goal‐setting theory to stimulate market mavenism in the traditional marketplace. Quantitative data are used to apply structural equation modeling and analysis of necessity to assess the sufficiency and necessity of market maven antecedents, respectively. The effect of nationality and travel types on the study variables are also investigated. Second, a qualitative study conducts interviews to explore mechanisms of market maven development through experience with the market in a traditional marketplace. Confusion proneness and choice confidence are sufficient and necessary predictors of market mavenism. Evaluation costs and final negative affect are sufficient but unnecessary to achieve market mavenism. Asian consumers receive a greater market maven experience compared to consumers from other regions. [ABSTRACT FROM AUTHOR]

Animal-based tourism has raised ethical issues, but few studies have been conducted in order to investigate the tourists' ethical behaviour. The current study developed a theoretical framework that explains Korean tourists' ethical behavioural intention by considering the norm activation model and the self-interested process. The study specifically linked two major normal factors, which include personal and social norms and one self-interested factor, which is the tourists' ethical attitude, as a theoretical basis. Furthermore, Asian cultural values, which include views of human-nature and human-human relationships, and animal co-creation, which is an animal tourism activity characteristic, were inserted into an integrative model. The results indicated that the hypotheses were generally supported, which theoretically sheds light on the role of animal co-creation and Asian cultural values in regards to predicting ethical behaviour. The outcomes of this study could practically be developed in order to make effective strategies in regards to fostering the tourists' ethical behaviours. [ABSTRACT FROM AUTHOR]

Animal ethics has been recognized as an emerging issue in tourism, but limited research has concentrated on tourists' behaviors toward animal ethics and its fundamental mechanisms. This study develops a research framework to address this gap, including media coverage and organizational strategies on reducing animal abuse, cognitive and affective states toward animal ethics, norm activation model variables, and behavioral intentions using stimulus–organism–response (S-O-R) theory. Findings indicate that media coverage and organizational strategies can be construed as underlying external stimulus constructs within the S-O-R model in the background of animal-related tourism. This study additionally shows the mediating nature of cognitive and affective states. Findings particularly indicate that personal norm is the focal influencing factor of tourists' behavioral/word-of-mouth intentions toward animal ethics. This research contributes to reducing animal abuse and understanding the underlying theoretical mechanism linked to tourist behaviors and animal ethics. [ABSTRACT FROM AUTHOR]

Urban air mobility (UAM) is ready to fly and is a disruptive technology in improving city tourism. This study explores the roles of innovation characteristics, motivated consumer innovativeness, and attitude in stimulating intention to use UAM, with consideration of cultural differences. For this, we adopted both symmetric and asymmetric approaches based on data gathered in the United States and China. This study examined the structural relationships between predictors and tested the moderating effect of problem awareness in the link between motivated consumer innovativeness and attitude in developing travelers' approach behaviors relating to UAM. This study found multiple solutions based on a complex interplay among antecedents, and identified a necessary condition to drive intention to use UAM. Our findings from multiple analytic approaches help to advance the current knowledge of UAM adoption behavior in different cultures. [ABSTRACT FROM AUTHOR]

This study is designed to present a decision-making process forming airline crews' loyalty intention to their company, comparing this process before and after the COVID-19 outbreak. Under the threat of COVID-19, the airline industry experienced unprecedented challenging times. Specifically, job security among airline employees was increasingly uncertain. Using survey methods, we developed the theoretical framework based on the theory of planned behavior and tested it using structural equation modeling and multigroup analysis. The results successfully embraced the process of volitional and non-volitional behaviors from its constituents. In addition, airline crew loyalty intention was influenced by company image and subjective well-being through attitude and job satisfaction. Lastly, perceived job insecurity moderated the relationships between variables, and the impact of employee attitude on job satisfaction and loyalty intention differed before and after COVID-19. The developed theoretical framework sufficiently accounted for airline employees' loyalty intentions. As a result, the findings of this research help researchers and practitioners find efficient ways of boosting airline crews' positive attitude and loyalty in the post-COVID-19 era. [ABSTRACT FROM AUTHOR]

This study explores the kinds of travel values that promote participation in animal tourism and discovers the role of animal welfare literacy in the relationships among attitude, satisfaction, image, and desire. This study also identifies optimal configurations and necessary conditions that lead to desire for animal tourism. Excitement is a significant travel value for travelers who enjoy animal-related tourism, and inner and outer directed travel values are determinants of satisfaction. Attitude, satisfaction, and image play a critical role in generating intentions. The results suggest two casual recipes for the desired outcome and indicate the importance of satisfaction and image. [ABSTRACT FROM AUTHOR]

Despite mixed emotions about COVID-19 vaccination as a precondition for international travel, COVID-19 vaccination is being advocated as one of the instruments that could facilitate safe free movement during the COVID-19 pandemic. Accordingly, the purpose of the present research is to distinguish the underlying mechanisms that could predict individuals' intentions to take the COVID-19 vaccine as a precondition for international travel. The conceptual framework was built on the extended theory of reasoned action (TRA), which incorporates mass media coverage, travel motivations, and previous travel experience. An online purposive sampling technique was utilized in this study, and 1188 responses were collected. Subsequently, structural equation modeling was utilized to test the proposed model. The originality of the present study lies with unraveling the mechanisms that affect the intention to take the COVID-19 vaccine as a precondition for international travel. In addition, the discussions are presented in subsequent sections of the paper. [ABSTRACT FROM AUTHOR]

This research was designed to depict the process of generating approach behaviours for Korean and US residents for Muslim travellers. Through a quantitative procedure, the built frameworks explicated a sufficient amount of the variance in attitude, emotions and approach behaviours. Benefit perception, Islamic knowledge, social norm, image and Islamophobia were essential components of the developed frameworks. The mediating nature of resident attitude and emotions were evident. The Islamic knowledge and attitude relation and the emotion and approach behaviour relation differed across Korean and US residents. The comparative importance of resident attitude in developing approach behaviours was uncovered in both groups. [ABSTRACT FROM AUTHOR]

The present study investigated patrons' intricate psychological process for hotel brand choice and preference. This research uncovered hotel selection attributes in shaping brand loyalty through customer experience, brand trust, brand attachment, age, and gender in the post-pandemic world. This paper categorized hotel selection attributes into that vacationers appreciate in the domestic tourism context. The findings indicated the significant effect of hotel selection attributes on customer experience, which in turn affect brand preference. Also, the moderating effect of age was identified in the relationship between hotel selection attributes and customer experience. This research is among the first to revisit hotel selection attributes for domestic tourism amid the pandemic and the way to cultivate the loyalty toward a hotel brand. [ABSTRACT FROM AUTHOR]

This study was designed in order to examine how to form behavioural intentions using the technology acceptance model (TAM) and the theory of planned behavior (TPB) in the context of robotic restaurants. In particular, this research proposed that perceived ease of use positively affects perceived usefulness, which thereby exerts a positive influence on attitude. In addition, subjective norm was hypothesised in order to facilitate the enhancement of attitude and personal norm. Lastly, attitude, subjective norm, perceived behavioural control, and personal norm were proposed to play important roles in the formation of behavioural intentions. The data was collected from 416 respondents in South Korea. The data analysis results showed that all the hypotheses within the model that merged the TAM and TPB were statistically supported. [ABSTRACT FROM AUTHOR]

Central Bank Digital Currency (CBDC) is a digital asset backed to fiat currencies issued and regulated by reputable national financial institutions. Bearing in mind accelerating developments in financial technology and CBDC, this study explored tourists' adoption of CBDC as a payment method by focusing on the relationship between attitudes, subjective norms, perceived behavioral control, mass media coverage, fear of missing out relative advantages, and perceived risk. A socio-psychological theory was utilized as a theoretical framework. The survey data were collected from China, Korea, and the US. The proposed framework strongly supported Digital Korean Won and Digital Yuen. [ABSTRACT FROM AUTHOR]

This study was designed to identify how SERVQUAL forms brand relationship quality and brand loyalty with the moderating role of the type of service employees, such as robots and humans. The study collected data from 286 people who used restaurants where robots provide the services and from 300 people who used restaurants where people provide the services. In order to test the proposed hypotheses, this study employed structural equation modelling based on the AMOS program. The data analysis revealed that four of the five dimensions of SERVQUAL, which include tangibles, reliability, assurance, and empathy, help to enhance brand satisfaction. In addition, brand satisfaction has a positive influence on brand trust, brand commitment, and brand loyalty. The moderating role of the type of service employee in the relationship between utilitarian value and brand authenticity was identified. [ABSTRACT FROM AUTHOR]