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This article explores the intersection between Frank Gehry’s iconic Hotel Marqués de Riscal (MdR) and the Marques de Riscal winery, investigating their causal relationship with the surge in wine tourism. Using Google Trends data and empirical research, it establishes the influential role of the MdR Hotel in driving positive impacts on the winery and the local economy. Findings highlight: (1) the hotel’s symbolic signaling elevates the winery’s reputation globally, (2) repositioning efforts lead to increased economic returns and profitability, and (3) the transformational MdR Hotel attracts visitors, generating new economic activity and job opportunities in the Rioja region. Insights into the transformative effects of the iconic MdR Hotel on the winery and the local economy are provided.

Lynch's (1960) Theory of Imageability explores how individuals perceive and navigate urban environments, emphasizing the role of paths, edges, districts, nodes, and landmarks. This theory highlights the significance of these elements in shaping people's mental maps and enhancing their understanding and navigation of urban spaces. However, cultural tourism introduces complexities to Lynch's framework due to its unique motivations, interests, and behaviours. This article investigates the relationship between visitor mobility patterns and urban morphology in the context of two cultural destinations: Bilbao and San Sebastian. The study utilizes Network Analysis of visitors' GPS data to analyse the dynamics of visitor mobility within these urban environments. This data-driven approach facilitates a comprehensive understanding of how cultural destinations operate within their physical territories. Results reveal that both San Sebastian and Bilbao exhibit a distinct "D-shaped" mobility pattern, characterized by a clear and uncomplicated flow of movement. This finding aligns with Lynch's theory (1960), emphasizing the importance of simplicity and legibility in shaping visitors' cognitive maps and mental representations of the urban space. The concentration of cultural landmarks in the Old Town and the challenges of congestion and overtourism are brought to light through the network analysis of GPS data. The accompanying figures visually illustrate how the ease of navigation in these cities significantly contributes to the formation of visitors' cognitive maps. [ABSTRACT FROM AUTHOR]

Superstar architecture can play a key role in the global positioning of museums in influential mass media, thereby successfully attracting cultural tourism (e.g. the Guggenheim Museum Bilbao, GMB). Yet, an evident shortcoming is the mapping of media positioning. The aim of this article is precisely to draw and visualize this positioning of the GMB through networks. Two innovative features characterize this study: first, from a theoretical point of view, it links the debate on Superstar Museums to the broader economic debate on Superstar Economics. Akin to Rosen's hypothesis, in the case of Superstar Museums, the media exposure is concentrated among a handful of museums. In this context, the authors highlight the role of networks. The central nodes in the networks utilized for the study, depict/stand for museums that have the maximum visibility in the international media. The second innovative feature of the article is the analysis of co-citation networks in articles of the New York Times for two periods (1995–2000 and 2014–2019). The network graphs map the results of this article: the GMB positioned itself effectively with its inauguration in 1997. In addition, 20 years later the GMB still remains quite well positioned. [ABSTRACT FROM AUTHOR]