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Purpose: The purpose of the article is to present the possibilities of creating a personal brand image in social media. Design/methodology/approach: The research analyzed literature materials on the development of social media and its use in personal branding. Compilations and reports covering users' online activity were analyzed. Findings: Social media is becoming a tool for thoughtful personal branding, as well as proper two-way communication. Through the actions taken to create on Instagram, you can build an audience that will actively contribute to the development of your personal brand. Research limitations/implications: Future research may be related to the creation of mentoring programs in the area under study. Practical implications: The results of the survey can be used as input for designing training programs in the study area. Social implications: Social media marketing means promotion conducted through a variety of means. This forces those who want to create a strong personal brand to be dynamically flexible and look for solutions that can optimize promotional and communication processes online. Originality/value: This article is mainly addressed to those creating their personal brand on Instagram, who want to implement and improve their branding strategy. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of the article is to analyze trends and evaluate the role of social media in the public relations strategy of major cities of the Kujawsko-Pomorskie Province. Selected aspects of the activities of Polish cities in social media (public relations, image activity, and the strategy of entities responsible for city communication on the Internet) were analyzed. Design/methodology/approach: The research analyzed literature on the development of social media and its use by Polish cities. Compilations and reports covering users' online activity were analyzed. A survey was conducted by means of a Google questionnaire on groups associating residents of 3 cities in Kujawsko-Pomorskie voivodeship. Findings: Social media is becoming a tool for thoughtful creation and strengthening of the city's brand, as well as proper two-way communication. Thanks to the activities undertaken as part of agglomeration marketing, residents present in the virtual space should become true fans identifying with their place of residence, and through this, ambassadors of the place. Research limitations/implications: Future research may be related to the creation of mentoring programs in the area under study. Practical implications: The results of the survey can be used as input for designing training programs in the study area. Social implications: Social media marketing means promotion conducted through a variety of means. This forces city managers to be dynamically flexible and look for solutions that can optimize promotional and communication processes online. The challenge facing the management of such communications is not only to encourage people to look at these profiles more often, but also to increase interactivity. Originality/value: This article is mainly addressed to city managers who want to implement and improve the image strategy of the metropolis. [ABSTRACT FROM AUTHOR]

Objective: The aim of this article is to analyze and evaluate the introduction of selected Lean Manufacturing tools into the management of a given enterprise, the task of which is to increase the efficiency of the machine park and improve the quality of finished products. The introduced changes are also expected to increase the detectability of waste, avoid unnecessary stopping of machines and unplanned stoppages. Design/methodology/approach: As part of the research, the internal materials of the surveyed company were analyzed and free interviews with employees and specialists of the plant were conducted. An efficiency analysis of the production process was carried out. Findings: In order for the improvement of technical progress to function well, the requirement of an appropriate technical condition and the course of technical progress. The entire process flow of the product should be analyzed. Research limitations/implications: Subjectivity of the analysis thanks to the use of a qualitative approach in research. Future research may be related to creating a mentoring program in the area of interest. Practical implications: The results of the study can be used as input data for the design of training programs in the study area. Social implications: The concept of lean manufacturing is a tool for constant changes that can be observed both in the modern economy and in society. They require dynamic flexibility from entrepreneurs and looking for solutions that can optimize production processes. The concept includes a slogan such as corporate social responsibility, which grew out of sustainable development. It is prioritized by managers of various companies. Therefore, this work deals with the subject of Lean Management as an instrument of responsible business. Originality/value: This article is addressed mainly to companies that want to implement and improve Lean Manufacturing tools. It shows how companies can improve selected areas of production. [ABSTRACT FROM AUTHOR]