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BackgroundThe internet has become an increasingly popular medium for parents to obtain health information. More studies investigating the impact of paid digital marketing campaigns for parents on promoting children’s healthy development are needed. ObjectiveThis study aims to explore the outcomes of a paid digital marketing campaign, which occurred from 2018 to 2020, to promote messages about parent-engaged developmental monitoring and ultimately direct parents to the Centers for Disease Control and Prevention’s (CDC’s) Milestone Tracker app, a mobile health (mHealth) app developed by the CDC. MethodsThe paid digital marketing campaign occurred in 3 phases from 2018 to 2020. In each phase, 24 to 36 marketing messages, in English and Spanish, were created and disseminated using Google’s Universal App Campaigns and Facebook Ads Manager. Outcomes were measured using impressions, clicks, and install data. Return on investment was measured using click-through rate (CTR), cost per click, and cost per install metrics. ResultsThe Google-driven marketing messages garnered a total of 4,879,722 impressions (n=1,991,250, 40.81% for English and n=2,888,472, 59.19% for Spanish). The messages resulted in a total of 73,956 clicks (n=44,328, 59.94% for English and n=29,628, 40.06% for Spanish), with a total average CTR of 1.52% (2.22% for English and 1.03% for Spanish). From these clicks, there were 13,707 installs (n=9765, 71.24% for English and n=3942, 28.76% for Spanish) of the CDC’s Milestone Tracker app on Google Play Store. The total average cost per install was US $0.93 across all phases. The phase 3 headline “Track your child’s development” generated the highest CTR of 3.23% for both English and Spanish audiences. The Facebook-driven marketing messages garnered 2,434,320 impressions (n=1,612,934, 66.26% for English and n=821,386, 33.74% for Spanish). The messages resulted in 44,698 clicks (n=33,353, 74.62% for English and n=11,345, 25.38% for Spanish), with an average CTR of 1.84% (2.07% for English and 1.38% for Spanish). In all 3 phases, animated graphics generated the greatest number of clicks among both English and Spanish audiences on Facebook when compared with other types of images. ConclusionsThese paid digital marketing campaigns can increase targeted message exposure about parent-engaged developmental monitoring and direct a parent audience to an mHealth app. Digital marketing platforms provide helpful metrics that can be used to assess the reach, engagement, and cost-effectiveness of this effort. The results from this study suggest that paid digital marketing can be an effective strategy and can inform future digital marketing activities to promote mHealth apps targeting parents of young children.

Abstract Optical fiber with YPO4:Pr3+ nanocrystals (NCs) is presented for the first time using the glass powder—NCs doping method. The method’s advantage is separate preparation of NCs and glass to preserve luminescent and optical properties of NCs once they are incorporated into optical fiber. The YPO4:Pr3+ nanocrystals were synthesized by the co-precipitation and hydrothermal methods, optimized for size (

In 2021/2022 a consortium of European universities delivered a scientific basis for a policy fighting fake news and hate speech with support of the Congress of Local and Regional Authorities of the Council of Europe, describing also the technical and legal basics of both phenomena. In this context a survey was performed with the delegates of the Congress and the book, which contained also the survey results, was presented to the Congress in its Spring Session 2022. In 2023 a broader survey was done in a selection of countries, which also returned 675 filled-in questionnaires from Romania. The part of the questionnaire dealing with possible remedies contained questions which remedies are considered technically and legally feasible by the participants. Confirming the results of the survey in 2021/2022 the results for Romania showed a severe lack of basic knowledge about how the internet works and its governance. In this paper we want to show the results for Romania in detail, discuss them and suggest possible training measures which seem necessary to make the local and regional politics and administration fit for the Digitalization.The analysis of data from other European countries showed that this phenomenon is not restricted to Romania but is widely recognizable all over Europe. It also confirms the results from the survey among the Congress delegates. Therefore, this paper may be based on the Romanian dataset, however it signifies a pan-European issue.The authors are grateful to Vice Dean Nicolae Urs (Babeș-Bolyai University Cluj-Napoca) and Catalin Vrabie (National University of Political Studies and Public Administration) for their support in spreading the survey among Romanian municipalities.

Collective cell migration is an important process during biological development and tissue repair but may turn malignant during tumor invasion. Mathematical and computational models are essential to unravel the mechanisms of self-organization that underlie the emergence of collective migration from the interactions among individual cells. Recently, guidance-by-followers was identified as one such underlying mechanism of collective cell migration in the embryo of the zebrafish. This poses the question of how the guidance stimuli are integrated when multiple cells interact simultaneously. In this study, we extend a recent individual-based model by an integration step of the vectorial guidance stimuli and compare model predictions obtained for different variants of the mechanism (arithmetic mean of stimuli, dominance of stimulus with largest transmission interface, and dominance of most head-on stimulus). Simulations are carried out and quantified within the modeling and simulation framework Morpheus. Collective cell migration is found to be robust and qualitatively identical for all considered variants of stimulus integration. Moreover, this study highlights the role of individual-based modeling approaches for understanding collective phenomena at the population scale that emerge from cell-cell interactions.

The hybrid approach of combining a Tm:YAG laser crystal with an amorphous fused silica tube is investigated to evaluate the suitability of the resulting crystal-derived fibers for efficient double-clad fiber lasers. The fabrication process and fiber properties of these Tm fibers are investigated, focusing on the dependence of the active fiber properties on the incorporated Tm3+ concentration. Crystal rods with different doping concentrations (TmxY1-x)3Al5O12 (x = 0.02, 0.05 and 0.08) were used as starting core material for fiber drawing. The investigated fibers are mechanically stable and result in a fairly homogenous and amorphous core glass with optical absorption and emission spectra that are similar to conventional Tm:Al doped silica fibers. Regarding laser properties with 790 nm cladding pumping, we could achieve a maximum slope efficiency of 47% with an output power of 4 W. The fiber laser results are compared to a conventionally fabricated double-clad Tm fiber prepared by Modified Chemical Vapor Deposition and solution doping. To the best of our knowledge, we demonstrate the highest laser output and the highest efficiency obtained from a Tm:YAG crystal-derived fiber.

This paper describes the preparation and obtained magnetic properties of large single domain iron oxide nanoparticles. Such ferrimagnetic particles are particularly interesting for diagnostic and therapeutic applications in medicine or (bio)technology. The particles were prepared by a modified oxidation method of non-magnetic precursors following the green rust synthesis and characterized regarding their structural and magnetic properties. For increasing preparation temperatures (5 to 85 °C), an increasing particle size in the range of 30 to 60 nm is observed. Magnetic measurements confirm a single domain ferrimagnetic behavior with a mean saturation magnetization of ca. 90 Am2/kg and a size-dependent coercivity in the range of 6 to 15 kA/m. The samples show a specific absorption rate (SAR) of up to 600 W/g, which is promising for magnetic hyperthermia application. For particle preparation temperatures above 45 °C, a non-magnetic impurity phase occurs besides the magnetic iron oxides that results in a reduced net saturation magnetization.