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Learning outcomes The purpose of this paper is to understand a new restaurant venture's target segment and create a consumer profile for the new restaurant; to design a positioning statement for the new restaurant; to appraise the marketing strategy and suggest improvements in the marketing mix of a new restaurant venture in the new normal; to discuss the augmentation of services by a new restaurant to compete effectively in the market; and to identify and discuss the vital marketing steps for opening a restaurant in the new normal. Case overview/synopsis Kelvin, an ambitious and budding restaurateur, had high aspirations with great plans. V café was his first running venture. The income from V café was not enough to improve his social position. He wanted to open a new restaurant (Haikou) and earn more. Kelvin was well aware of COVID-19's current condition and its severe implications for the restaurant business. He did not have any experience in marketing a restaurant. So he was puzzled about understanding the target segment, positioning and marketing mix of the proposed restaurant in the new normal. Complexity academic level The case will cater to business management students pursuing a postgraduate management program. The case can be applied in Marketing Management, Entrepreneurship, Hospitality Management and Services Marketing courses. The prerequisite for this case is a basic understanding of marketing concepts. Supplementary materials Supplementary materials teaching notes are available for educators only. Subject code CSS 8: Marketing

A critical analysis of size and shape dependence properties of different type of nanomaterials is presented using a simple theory of equation of state (EOS) and bulk modulus. It is observed that compression behavior of nanomaterials depends on size and shape in addition to the applied pressure. To confirm the situation we have considered different type of nanomaterials. The model predictions are compared with the available experimental data. A good agreement between theory and experiments demonstrate the validity of model proposed for nanomaterials. Some results have also been reported in absence of experimental data to help the researcher engaged in the experimental studies of nanomaterials. Due to the simplicity and applicability of the model, it may be used to understand other properties of nanomaterials under varying physical conditions.

Financial inclusivity of women during the pandemic has been discussed and analyzed. During COVID-19 the usage of cashless transactions has increased enormously. This chapter will discuss the challenges that women have faced while doing transactions in a cashless manner. For this, a constructive model for the same has been developed by the researchers in order to explain the impact of COVID-19 on the financial inclusivity of women specifically for cashless transactions. For this, the following objectives have been examined and a probable discussion on the same has been concluded: 1) to check the effectiveness of government plans and awareness schemes of financial inclusion for women, 2) coping with the challenges of technology handling and financial literacy among women, and finally, 3) to realize the overall effect of financial inclusion on financial well-being and empowerment of women. This chapter will also present its argument on the implication and discussion of steps on financial inclusivity.