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Working in forensic psychiatric care might be challenging in different ways due to that the patients are not there by their own volition and they also have a serious mental disease. This study aims to describe nurses experience of working in forensic care. A qualitative descriptive design was adopted. The data were collected through interviews and were analyzed using a thematic content analysis. Participants in this study were eleven nurses in Sweden. Inclusion criteria for the study were registered nurses with or without specialist education in psychiatric care. They should have worked in the same location for at least six months and worked in a closed forensic care facility. The result showed five main themes. The importance of being professional; The importance of building a trustful relationship; To care for patients with jurisdiction and with force; Challenges to handle and Lack of knowledge. One of the main findings was how the relationship between nurse and patient was built and what experience nurses have in different situations. The findings showed that nurses in forensic care are exposed to many challenges in their work. To stay professional and at the same time be open can be difficult. The study showed that it is important with a good relationship with the patient. Participants highlighted the importance of being aware of the power they have and actively reflecting on how their power was used.

Working in forensic psychiatric care might be challenging in different ways due to that the patients are not there by their own volition and they also have a serious mental disease. This study aims to describe nurses experience of working in forensic care. A qualitative descriptive design was adopted. The data were collected through interviews and were analyzed using a thematic content analysis. Participants in this study were eleven nurses in Sweden. Inclusion criteria for the study were registered nurses with or without specialist education in psychiatric care. They should have worked in the same location for at least six months and worked in a closed forensic care facility. The result showed five main themes. The importance of being professional; The importance of building a trustful relationship; To care for patients with jurisdiction and with force; Challenges to handle and Lack of knowledge. One of the main findings was how the relationship between nurse and patient was built and what experience nurses have in different situations. The findings showed that nurses in forensic care are exposed to many challenges in their work. To stay professional and at the same time be open can be difficult. The study showed that it is important with a good relationship with the patient. Participants highlighted the importance of being aware of the power they have and actively reflecting on how their power was used.

Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. This is done by exploring the underlying key factors that influence customers’ perceptions during such crises. Theoretical Perspective: The thesis predominantly addresses theories on customer value, brand crisis on social media, and how customers are influenced and respond. The theoretical perspective combines Keller’s (2001) conceptualization of customer-based brand equity and Kapferer's (2012) conceptualization of customer value. As a result of the presented theoretical perspective, a conceptual framework is developed. Methodology/empirical data: The thesis follows a qualitative and abductive research approach through the utilisation of netnography together with interviews as a complement, allowing a more in-depth analysis. The netnography data derives from the social media platforms Twitter and TikTok where comments from users have been collected. Six semi-structured interviews were also held with customers of Balenciaga with different demographic backgrounds. Conclusion: The findings of this thesis present that customer value is influenced by a brand crisis on social media, mostly negative but also positive. The customer-based brand equity elements of loyalty, credibility & trust, consideration, excitement, security and social approval are all decreasing by a brand crisis on social media and are therefore value destroying. Attachment, protection and quality are instead increasing or unchanged during a crisis, while the elements' engagement and community are influenced both positively and negatively. Based on the findings we could develop a new revised conceptual framework in order to contribute both practical and theoretical.

Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. A survey with 96 respondents was conducted on our private social media. Aakers (1991) five dimensions brand equity model has been applied and Louis Vuitton, Gucci and Michael Kors were the chosen companies. Findings: By analyzing the brands Louis Vuitton, Gucci and Michael Kors and how their brand equity is affected by the consumers’ perspective on counterfeiting a framework was illustrated. The framework presents how associations with counterfeiting and brand equity relate to each other and suggests four different strategies that brands can use to strengthen their brand. These findings were illustrated using a 2x2 matrix. Original/value: Previous research has already been conducted on the subject, however from a consumer perspective. This paper provides research on the subject from a brand management perspective, which can be used to get a view of a brand positioning in relation to counterfeit products.