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The purpose of the article is to investigate how heuristic bias affects investors' investment decision. Understanding heuristic biases is essential for predicting and explaining human behaviour in various contexts, from consumer choices to financial decision-making and beyond. By identifying and categorizing different types of biases, researchers can discern patterns in decision-making that might otherwise remain obscure. The study takes into account four different types of heuristic bias, that is, availability bias, representativeness bias, overconfidence bias and adjustment and anchoring bias. It is very important to study heuristics bias because these biases can lead to deviations from the rational decision making. The knowledge of these biases can be used to develop strategies to improve decision making. With the aid of a questionnaire, the data is gathered. The method of convenient sampling is employed to choose 358 respondents. The data are analysed using Structural Equation Modelling and Descriptive Statistics. The study of the data reveals that the investors' investment decisions are highly impacted by availability and adjustment and anchoring bias. Overconfidence and representativeness bias are insignificant. [ABSTRACT FROM AUTHOR]

This study is designed to investigate the impact of women’s financial inclusion and financial attitude on their financial well-being. To determine the sample size, we consider the convenience sampling technique. In this study, we used causal and quantitative research methodologies and collected data from women respondents through a survey and a structured questionnaire method. As a part of the study, 227 responses were collected from women participants. In order to analyse the responses used, exploratory factor analysis, confirmatory factor analysis and structural equation modelling techniques. The finding shows that women’s financial inclusion and financial attitude positively and significantly influence their financial well-being. In the implication of the study policymakers, and government authorities upsurge the financial well-being of women by ensuring their proper access to appropriate financial products and services and improving their financial management capabilities and skills. This study will be very helpful in the sustainable and inclusive development of women and their empowerment. [ABSTRACT FROM AUTHOR]