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Your search keyword '"Werker, Claudia"' showing total 5 results
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5 results on '"Werker, Claudia"'

3. Business model archetypes for data marketplaces in the automotive industry

Author

Bergman, Rômy, Abbas, Antragama Ewa, Jung, Sven, Werker, Claudia, and de Reuver, Mark

Subjects
business studies, ComputingMilieux_COMPUTERSANDSOCIETY, information management
Abstract

Policymakers and analysts are heavily promoting data marketplaces to foster data trading between companies. Existing business model literature covers individually owned, multilateral data marketplaces. However, these particular types of data marketplaces hardly reach commercial exploitation. This paper develops business model archetypes for the full array of data marketplace types, ranging from private to independent ownership and from a hierarchical to a market orientation. Through exploratory interviews and case analyses, we create a business model taxonomy. Patterns in our taxonomy reveal four business model archetypes. We find that privately-owned data marketplaces with hierarchical orientation apply the aggregating data marketplace archetype. Consortium-owned data marketplaces apply the archetypes of aggregating data marketplace with additional brokering service and consulting data marketplace. Independently owned data marketplaces with market orientation apply the facilitating data marketplace archetype. Our results provide a basis for configurational theory that explains the performance of data marketplace business models. Our results also provide a basis for specifying boundary conditions for theory on data marketplace business models, as, for instance, the importance of network effects differs strongly between the archetypes.

Published
2022

4. Openstaan voor verandering.

Author

van de Graaf, Bob, Koudijs, Marjolein, Marine, Heerema, Karman, Marco, Hollebee, Britta, Jacobs, Jan, Werker, Claudia, Nohlmans, Theo, van der Weijst, Henk, Loesberg, P. P., Pottuit, Willem, and Fuld, Marthe

Published
2023

5. Inclusive Research and Innovation in Engineering – Theory Building from Five Case Studies.

Author

Werker, Claudia, Feenstra, Marielle, and Pruschak, Gernot

Abstract

Considering the diversity of human beings in research and innovation projects is important for societal inclusion. Yet especially STEM research and innovation projects only occasionally consider all human beings potentially affected by their innovation. In this paper, we therefore investigate whether STEM researchers and innovators in engineering consider the diversity of human beings in their projects and how this changes their technological and business success. We answer our research questions using an explorative theory-building approach in which we analyze twenty interviews with project leaders and team members of five research and innovation project teams working on high tech STEM innovations. Their efforts are funded within Horizon 2020 framework. We find that none of the project teams considered the diversity of human beings at project inception to start with. At the same time, STEM researchers and innovators agreed on the importance of and started considering the diversity of human beings after learning about the responsibility of research and innovation from social scientists. Furthermore, we show that open innovation practices like co-creation and knowledge sharing enhance the consideration of the diversity of human beings whereas increased entrepreneurial mindset helps STEM researchers and innovators to see the business potential of considering the diversity of human beings in their research and innovation projects. After all we show that inclusivity in STEM research and innovation broadens the search horizon, may help to develop insights and solutions that can be more responsible, more ethically, and more socially acceptable. [ABSTRACT FROM AUTHOR]

Published
2024
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