Search

The emergence of generative artificial intelligence (GenAI) is transforming information interaction. For decades, search engines such as Google and Bing have been the primary means of locating relevant information for the general population. They have provided search results in the same standard format (the so-called "10 blue links"). The recent ability to chat via natural language with AI-based agents and have GenAI automatically synthesize answers in real-time (grounded in top-ranked results) is changing how people interact with and consume information at massive scale. These two information interaction modalities (traditional search and AI-powered chat) coexist in current search engines, either loosely coupled (e.g., as separate options/tabs) or tightly coupled (e.g., integrated as a chat answer embedded directly within a traditional search result page). We believe that the existence of these two different modalities, and potentially many others, is creating an opportunity to re-imagine the search experience, capitalize on the strengths of many modalities, and develop systems and strategies to support seamless flow between them. We refer to these as panmodal experiences. Unlike monomodal experiences, where only one modality is available and/or used for the task at hand, panmodal experiences make multiple modalities available to users (multimodal), directly support transitions between modalities (crossmodal), and seamlessly combine modalities to tailor task assistance (transmodal). While our focus is search and chat, with learnings from insights from a survey of over 100 individuals who have recently performed common tasks on these two modalities, we also present a more general vision for the future of information interaction using multiple modalities and the emergent capabilities of GenAI.

Until recently, search engines were the predominant method for people to access online information. The recent emergence of large language models (LLMs) has given machines new capabilities such as the ability to generate new digital artifacts like text, images, code etc., resulting in a new tool, a generative search engine, which combines the capabilities of LLMs with a traditional search engine. Through the empirical analysis of Bing Copilot (Bing Chat), one of the first publicly available generative search engines, we analyze the types and complexity of tasks that people use Bing Copilot for compared to Bing Search. Findings indicate that people use the generative search engine for more knowledge work tasks that are higher in cognitive complexity than were commonly done with a traditional search engine., Comment: 32 pages, 3 figures, 4 tables

Transforming unstructured text into structured and meaningful forms, organized by useful category labels, is a fundamental step in text mining for downstream analysis and application. However, most existing methods for producing label taxonomies and building text-based label classifiers still rely heavily on domain expertise and manual curation, making the process expensive and time-consuming. This is particularly challenging when the label space is under-specified and large-scale data annotations are unavailable. In this paper, we address these challenges with Large Language Models (LLMs), whose prompt-based interface facilitates the induction and use of large-scale pseudo labels. We propose TnT-LLM, a two-phase framework that employs LLMs to automate the process of end-to-end label generation and assignment with minimal human effort for any given use-case. In the first phase, we introduce a zero-shot, multi-stage reasoning approach which enables LLMs to produce and refine a label taxonomy iteratively. In the second phase, LLMs are used as data labelers that yield training samples so that lightweight supervised classifiers can be reliably built, deployed, and served at scale. We apply TnT-LLM to the analysis of user intent and conversational domain for Bing Copilot (formerly Bing Chat), an open-domain chat-based search engine. Extensive experiments using both human and automatic evaluation metrics demonstrate that TnT-LLM generates more accurate and relevant label taxonomies when compared against state-of-the-art baselines, and achieves a favorable balance between accuracy and efficiency for classification at scale. We also share our practical experiences and insights on the challenges and opportunities of using LLMs for large-scale text mining in real-world applications., Comment: 9 pages main content, 8 pages references and appendix

As many of us in the information retrieval (IR) research community know and appreciate, search is far from being a solved problem. Millions of people struggle with tasks on search engines every day. Often, their struggles relate to the intrinsic complexity of their task and the failure of search systems to fully understand the task and serve relevant results. The task motivates the search, creating the gap/problematic situation that searchers attempt to bridge/resolve and drives search behavior as they work through different task facets. Complex search tasks require more than support for rudimentary fact finding or re-finding. Research on methods to support complex tasks includes work on generating query and website suggestions, personalizing and contextualizing search, and developing new search experiences, including those that span time and space. The recent emergence of generative artificial intelligence (AI) and the arrival of assistive agents, based on this technology, has the potential to offer further assistance to searchers, especially those engaged in complex tasks. There are profound implications from these advances for the design of intelligent systems and for the future of search itself. This article, based on a keynote by the author at the 2023 ACM SIGIR Conference, explores these issues and how AI agents are advancing the frontier of search system capabilities, with a special focus on information interaction and complex task completion., Comment: 11 pages, 6 figures, Accepted for publication in Communications of the ACM

Although large language models (LLMs) have advanced the state-of-the-art in NLP significantly, deploying them for downstream applications is still challenging due to cost, responsiveness, control, or concerns around privacy and security. As such, trainable models are still the preferred option in some cases. However, these models still require human-labeled data for optimal performance, which is expensive and time-consuming to obtain. In order to address this issue, several techniques to reduce human effort involve labeling or generating data using LLMs. Although these methods are effective for certain applications, in practice they encounter difficulties in real-world scenarios. Labeling data requires careful data selection, while generating data necessitates task-specific prompt engineering. In this paper, we propose a unified data creation pipeline that requires only a single formatting example, and which is applicable to a broad range of tasks, including traditionally problematic ones with semantically devoid label spaces. In our experiments we demonstrate that instruction-following LLMs are highly cost-effective data creators, and that models trained with these data exhibit performance better than those trained with human-labeled data (by up to 17.5%) on out-of-distribution evaluation, while maintaining comparable performance on in-distribution tasks. These results have important implications for the robustness of NLP systems deployed in the real-world., Comment: Accepted to EMNLP 2023 main conference. 12 pages, 5 figures, 6 tables. Code is available at https://github.com/microsoft/llm-data-creation

Log data can reveal valuable information about how users interact with Web search services, what they want, and how satisfied they are. However, analyzing user intents in log data is not easy, especially for emerging forms of Web search such as AI-driven chat. To understand user intents from log data, we need a way to label them with meaningful categories that capture their diversity and dynamics. Existing methods rely on manual or machine-learned labeling, which are either expensive or inflexible for large and dynamic datasets. We propose a novel solution using large language models (LLMs), which can generate rich and relevant concepts, descriptions, and examples for user intents. However, using LLMs to generate a user intent taxonomy and apply it for log analysis can be problematic for two main reasons: (1) such a taxonomy is not externally validated; and (2) there may be an undesirable feedback loop. To address this, we propose a new methodology with human experts and assessors to verify the quality of the LLM-generated taxonomy. We also present an end-to-end pipeline that uses an LLM with human-in-the-loop to produce, refine, and apply labels for user intent analysis in log data. We demonstrate its effectiveness by uncovering new insights into user intents from search and chat logs from the Microsoft Bing commercial search engine. The proposed work's novelty stems from the method for generating purpose-driven user intent taxonomies with strong validation. This method not only helps remove methodological and practical bottlenecks from intent-focused research, but also provides a new framework for generating, validating, and applying other kinds of taxonomies in a scalable and adaptable way with reasonable human effort.

Social influence is a strong determinant of food consumption, which in turn influences health. Although consistent observations have been made on the role of social factors in driving similarities in food consumption, much less is known about the precise governing mechanisms. We study social influence on food choice through carefully designed causal analyses, leveraging the sequential nature of shop queues on a major university campus. In particular, we consider a large number of adjacent purchases where a focal user immediately follows another user ("partner") in the checkout queue and both make a purchase. Identifying the partner's impact on the focal user, we find strong evidence of a specific behavioral mechanism for how dietary similarities between individuals arise: purchasing mimicry, a phenomenon where the focal user copies the partner's purchases. For instance, across food additions purchased during lunchtime together with a meal, we find that the focal user is significantly more likely to purchase the food item when the partner buys the item, v.s. when the partner does not, increasing the purchasing probability by 14% in absolute terms, or by 83% in relative terms. The effect is observed across all food types, but largest for condiments, and smallest for soft drinks. We find that no such effect is observed when a focal user is compared to a random (rather than directly preceding) partner. Furthermore, purchasing mimicry is present across age, gender, and status subpopulations, but strongest for students and the youngest persons. Finally, we find a dose-response relationship whereby mimicry decreases as proximity in the purchasing queue decreases. The results of this study elucidate the behavioral mechanism of purchasing mimicry and have further implications for understanding and improving dietary behaviors on campus.

AutoGen is an open-source framework that allows developers to build LLM applications via multiple agents that can converse with each other to accomplish tasks. AutoGen agents are customizable, conversable, and can operate in various modes that employ combinations of LLMs, human inputs, and tools. Using AutoGen, developers can also flexibly define agent interaction behaviors. Both natural language and computer code can be used to program flexible conversation patterns for different applications. AutoGen serves as a generic infrastructure to build diverse applications of various complexities and LLM capacities. Empirical studies demonstrate the effectiveness of the framework in many example applications, with domains ranging from mathematics, coding, question answering, operations research, online decision-making, entertainment, etc., Comment: 43 pages (10 pages for the main text, 3 pages for references, and 30 pages for appendices)

The importance of tasks in information retrieval (IR) has been long argued for, addressed in different ways, often ignored, and frequently revisited. For decades, scholars made a case for the role that a user's task plays in how and why that user engages in search and what a search system should do to assist. But for the most part, the IR community has been too focused on query processing and assuming a search task to be a collection of user queries, often ignoring if or how such an assumption addresses the users accomplishing their tasks. With emerging areas of conversational agents and proactive IR, understanding and addressing users' tasks has become more important than ever before. In this paper, we provide various perspectives on where the state-of-the-art is with regard to tasks in IR, what are some of the bottlenecks in deriving and using task information, and how do we go forward from here. In addition to covering relevant literature, the paper provides a synthesis of historical and current perspectives on understanding, extracting, and addressing task-focused search. To ground ongoing and future research in this area, we present a new framing device for tasks using a tree-like structure and various moves on that structure that allow different interpretations and applications. Presented as a combination of synthesis of ideas and past works, proposals for future research, and our perspectives on technical, social, and ethical considerations, this paper is meant to help revitalize the interest and future work in task-based IR.

Digital Assistants (DAs) can support workers in the workplace and beyond. However, target user needs are not fully understood, and the functions that workers would ideally want a DA to support require further study. A richer understanding of worker needs could help inform the design of future DAs. We investigate user needs of future workplace DAs using data from a user study of 40 workers over a four-week period. Our qualitative analysis confirms existing research and generates new insight on the role of DAs in managing people's time, tasks, and information. Placing these insights in relation to quantitative analysis of self-reported task data, we highlight how different occupation roles require DAs to take varied approaches to these domains and the effect of task characteristics on the imagined features. Our findings have implications for the design of future DAs in work settings, and we offer some recommendations for reduction to practice., Comment: 59 pages

While digital assistants are increasingly used to help with various productivity tasks, less attention has been paid to employing them in the domain of business documents. To build an agent that can handle users' information needs in this domain, we must first understand the types of assistance that users desire when working on their documents. In this work, we present results from two user studies that characterize the information needs and queries of authors, reviewers, and readers of business documents. In the first study, we used experience sampling to collect users' questions in-situ as they were working with their documents, and in the second, we built a human-in-the-loop document Q&A system which rendered assistance with a variety of users' questions. Our results have implications for the design of document assistants that complement AI with human intelligence including whether particular skillsets or roles within the document are needed from human respondents, as well as the challenges around such systems.

Tasks are a fundamental unit of work in the daily lives of people, who are increasingly using digital means to keep track of, organize, triage and act on them. These digital tools -- such as task management applications -- provide a unique opportunity to study and understand tasks and their connection to the real world, and through intelligent assistance, help people be more productive. By logging signals such as text, timestamp information, and social connectivity graphs, an increasingly rich and detailed picture of how tasks are created and organized, what makes them important, and who acts on them, can be progressively developed. Yet the context around actual task completion remains fuzzy, due to the basic disconnect between actions taken in the real world and telemetry recorded in the digital world. Thus, in this paper we compile and release a novel, real-life, large-scale dataset called MS-LaTTE that captures two core aspects of the context surrounding task completion: location and time. We describe our annotation framework and conduct a number of analyses on the data that were collected, demonstrating that it captures intuitive contextual properties for common tasks. Finally, we test the dataset on the two problems of predicting spatial and temporal task co-occurrence, concluding that predictors for co-location and co-time are both learnable, with a BERT fine-tuned model outperforming several other baselines. The MS-LaTTE dataset provides an opportunity to tackle many new modeling challenges in contextual task understanding and we hope that its release will spur future research in task intelligence more broadly.