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There is growing concern about our vulnerability to space weather hazards and the disruption critical infrastructure failures could cause to society and the economy. However, the socio-economic impacts of space weather hazards, such as from geomagnetic storms, remain under-researched. This study introduces a novel framework to estimate the economic impacts of electricity transmission infrastructure failure due to space weather. By integrating existing geophysical and geomagnetically induced current (GIC) estimation models with a newly developed geospatial model of the Continental United States power grid, GIC vulnerabilities are assessed for a range of space weather scenarios. The approach evaluates multiple power network architectures, incorporating input-output economic modeling to translate business and population disruptions into macroeconomic impacts from GIC-related thermal heating failures. The results indicate a daily GDP loss from 6 billion USD to over 10 billion USD. Even under conservative GIC thresholds (75 A/ph) aligned with thermal withstand limits from the North American Electric Reliability Corporation (NERC), significant economic disruptions are evident. This study is limited by its restriction to thermal heating analysis, though GICs can also affect the grid through other pathways, such as voltage instability and harmonic distortions. Addressing these other failure mechanisms need to be the focus of future research.

The field of Heliophysics has a branding problem. We need an answer to the question: ``What is Heliophysics\?'', the answer to which should clearly and succinctly defines our science in a compelling way that simultaneously introduces a sense of wonder and exploration into our science and our missions. Unfortunately, recent over-reliance on space weather to define our field, as opposed to simply using it as a practical and relatable example of applied Heliophysics science, narrows the scope of what solar and space physics is and diminishes its fundamental importance. Moving forward, our community needs to be bold and unabashed in our definition of Heliophysics and its big questions. We should emphasize the general and fundamental importance and excitement of our science with a new mindset that generalizes and expands the definition of Heliophysics to include new ``frontiers'' of increasing interest to the community. Heliophysics should be unbound from its current confinement to the Sun-Earth connection and expanded to studies of the fundamental nature of space plasma physics across the solar system and greater cosmos. Finally, we need to come together as a community to advance our science by envisioning, prioritizing, and supporting -- with a unified voice -- a set of bold new missions that target compelling science questions - even if they do not explore the traditional Sun- and Earth-centric aspects of Heliophysics science. Such new, large missions to expand the frontiers and scope of Heliophysics science large missions can be the key to galvanizing the public and policymakers to support the overall Heliophysics program.