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This article focuses on the challenges facing the Intel Inside co-op advertising program. As the increasingly volatile computer industry matures and Intel struggles both to extend its core microprocessor business and grow beyond it, the company's program could begin to shrink amid declining computer ad spending levels. The increase in computer pricing has meant an influx of low-cost chips from competitors. Acknowledging the profound market shift, Intel began rolling out changes to the program. Where Intel previously offered computer makers a 60% reimbursement rate on ads for products powered both by Celeron and Pentium family of processors, beginning April 2000, it will reimburse advertisers for ads for Celeron-powered products at only 40%. The move clearly places emphasis on the company's premium Pentium III and Pentium III Xeon processor brands.

Reports on the changes in the marketing strategy of Intel Corp. that was initiated by its marketing chief officer Eric Kim in 2005. Reorganization of the company; Competition being experienced by Intel in the personal computer industry; Career background of Kim.

The article reports on U.S.-based Intel Corp.'s launch of an advertising campaign for its desktop computers, mobile and server microprocessors. The campaign, created by Euro RSCG MVBMS Partners, that include print, online and outdoor push is targeting medium and large businesses. The budget for the campaign is estimated to be over $40 million.

The article reports on the efforts exerted by Intel Corp. to revive its Intel Inside marketing program that helped fuel the growth of the microprocessor industry. The advertising program was funded by the combined spending of Intel and computer marketers. But with the slowing global economy, personal computer sales are declining and Intel is looking for other ways to improve the sales of microprocessors.

This article discusses issues regarding the change of advertising agencies by computer companies in the U.S. in 1999. Microsoft Corp. is doing a closed review for an agency to handle U.S. advertising for Windows software. Intel Corp. moved its estimated $25 million business-to-business work at the beginning of April 1999 to Messner Vetere Berger McNamee Schmettere/Euro RSCG. Dell Computer Corp. is looking for a new product agency after Goldberg Moser O'Neill resigned the $90 million account. These changes may simply be the tumult of the market. Though overall tech product sales are booming, intense price competition especially in personal computers has put suppliers under intense pressure to maintain revenue growth, margins and stock prices.

This article reports on the launch of the advertisement of Intel Corp. for its MMX chip that will debut at the Super Bowl in 1997. MMX is a new mainstream chip line that will improve the multimedia capabilities of personal computers.

The article reports on Intel Corp. and IBM Corp.'s agreement that the latter would not manufacture the former's Pentium micro-processor. In exchange, IBM will license to manufacture additional 486 chips. Publisher-editorial director of the "Microprocessor Report," Michael Slater assessed the implications of IBM and Intel's agreement. Meanwhile, Compaq Computer Corp. announced that it would buy its chips from Advanced Micro Devices which clones Intel microprocessors.

The article reports on an advertising campaign created by Havas' Euro MVBMS Partners in New York for Intel Corp. Intel Corp. plans to encourage everyday consumers to adopt what it is calling the unwired computer lifestyle. The ads show people getting online in backyards and airports. Intel has previously announced a $300 million advertising campaign for its Centrino technology, which allows laptop computers to access the Internet through Wi-Fi hot spots.

The article reports that U.S.-based IBM Corp. is again promoting that its computers have Intel processors inside. IBM has quietly rejoined the "Intel inside" program which now includes the world's top 10 computer makers. Intel management said that the return of IBM to the program is a big boost for the company.

The article reports on Intel Corp. vice president-director of business development Avram Miller's claim that the real interactive device is personal computer as opposed to interactive television. Computer users who use online services today are the major prospects for going interactive in the living room in the future. However, Miller claims PC power will allow even computer illiterates to go interactive.

This article reports on the changes in the advertising strategy of Intel Corp. in the U.S. One indication of change in Intel's creative and media is a test of advertisements on which the computer chip company is spending an estimated $1 million in December 1993 in The Wall Street Journal, The New York Times and USA Today. With a corporate culture that embraces running scared even as Intel is leading the pack, it is not surprising the company would consider changes to a successful advertising program. The company is also moving aggressively to improve the price and performance of chips, and a company executive indicated that prices of Pentium-powered computers should fall to about $2,000.

The article presents the top advertisers in the computers, components and accessories category by medium as of November 9, 1992. Hewlett-Packard Co. ranked first in magazines. Intel Corp. reached the top slot for the network television. IBM Corp. ranked first in the newspaper medium.

Reports on the branding campaign launched by Intel Corp. to preempt competitors in 1991. Trademark introduced by the company in July; Background on the advertising strategy; Amount spent by the company in advertising in a year.