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This article reports that the new dance season is upon New York, and for the first time in years, much of the excitement is coming out of City Center, the historic performing arts hall that opened in 1943 as Manhattan's first home for music, theater and dance. On Tuesday, the performance hall premieres "Fall for Dance," a weeklong festival showcasing world-renowned dance companies like Martha Graham Dance Co. and Paul Taylor Dance Co. Trendy ads for the event have been running daily in the papers and gracing bus stops around the city, featuring whimsical images and a new slogan, "Catch the Curtain." And the performing arts center is offering its first subscription series for the few dance troupes that perform there every year, such as Alvin Ailey.