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The preoccupation with power in mainstream Western social theory can be challenged from a number of perspectives. In this paper, I consider some alternative ways of conceptualizing ways-of-being in society that are implicit in a number of Asian traditions of thought and, in particular, in Buddhism and Gandhian ideas. In this paper, I challenge the necessity for a power-based approach to social relations. I suggest both that the models of society emerging from Foucault and other major Western theorists are examples of culturally bound local knowledge that have significant negative influences on the conception of alternative social possibilities, and that the resources for such alternatives lie not only in Western forms of utopian thinking but in existing Asian traditions — the full sociological implications of which have not yet been explored or worked out in detail. [ABSTRACT FROM AUTHOR]

This paper explores potential new directions for a sociology linked more to Asian social theory and to new forms of knowledge emerging from ecology and the new social movements than to its older foundations in Western philosophy and conceptions of society. It suggests that there is a route beyond the trajectory of modernist and postmodernist social thinking and it calls into question the anthropocentric, Cartesian and dualistic assumptions of most conventional sociology. It does so by exploring the possible relationships between sociology and the existential issues thrown up by Asian philosophical and religious traditions, and in particular Buddhism, and the in many ways parallel arguments of Deep Ecology. In doing so it calls into question the adequacy of current sociology as a vehicle for addressing fundamental existential questions and in particular the issues of social suffering, the emerging ecological crisis and the alternative conceptions of society generated by many of the new social movements, and suggests ways in which this inadequacy might potentially be resolved. [ABSTRACT FROM AUTHOR]

Abstract: Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop – or destroy – a license to operate, it needs also to be studied as a social phenomenon. This special issue of Public Relations Review will attempt to broaden the theoretical scope of public relations studies by applying the works of a string of prominent social theorists – Jürgen Habermas, Niklas Luhmann, Michel Foucault, Pierre Bourdieu, Erving Goffman, Max Weber, and Anthony Giddens. What can be culled from using the perspectives of these scholars? None of them studied public relations as such, and hence it must be asked: can public relations fit into their theoretical frameworks, and if so, how? The papers in this special issue discuss these questions, after giving short overviews of the theorists’ key concepts and contributions. This introduction locates the purpose of the special issue within a broader research agenda in public relations. It is argued for a pluralistic approach to the field. [Copyright &y& Elsevier]