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The article discusses the legal developments and the economic arguments that preceded the judgment involving Leegin company. It outlines the Court's verdict in Leegin Creative Leather Products Inc. It examines the effects of Internet on the opposing pro- and anticompetitive principles presented for minimum resale price maintenance (RPM), an agreement between retailers and suppliers fixing a minimum resale price. It explores how the Court might have used those developments to craft a more modified rule. The author reflects the desire of business enterprise to control prices that guard brand image and to defend retailers from Internet competition makes RPM a more valuable tool for manufacturers than it was in the past, a fact that largely disregarded by the Court.