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This paper explores how climate services are framed in the literature and possible implications for climate services' policies and projects. By critically exploring the frames around climate services, the wider objective is to encourage more reflexive and responsible research in the field, particularly given the huge challenge that climate change represents. By using a framing analysis based on an extensive literature review, five dominant frames were identified. Climate services are mainly framed (1) as a technological innovation, (2) as a market, (3) as an interface between users and producers, (4) as a risk management tool, and (5) from an ethical angle. The predominant frames influence how we think about climate services, shared assumptions, and the way in which policies and projects are designed. To prevent negative effects of climate services on the ground, such as inequalities, the main recommendations include establishing interdisciplinary and transdisciplinary dialogues between different communities of practice and players, increasing empirical and social science research to improve our understanding of this new field, and finally, re-thinking climate services in terms of adaptation rather than as the mere production of new information products. [ABSTRACT FROM AUTHOR]