Search

Your search keyword '"*COMMUNICATION in marketing"' showing total 1 results
Start Over Descriptor "*COMMUNICATION in marketing" Topic advertising campaigns Topic industrial publicity Publication Year Range Last 50 years Publisher new york times

Refine your results

1 results on '"*COMMUNICATION in marketing"'

1. A Media-Agnostic, Judging Campaigns of Others.

Author

Story, Louise

Subjects
*ADVERTISING campaigns, *ADVERTISING, *COMMUNICATION in marketing, *INDUSTRIAL publicity
Abstract

IT takes a bit of courage, and perhaps a lot of ego, to tell large companies that their ad campaigns have been failing miserably. But that's exactly what the advertising firm Naked claims to do regularly. [ABSTRACT FROM PUBLISHER]

Published
2008

Catalog

Books, media, physical & digital resources
See catalog results