Descriptor: "*COMMUNICATION in marketing" / Publication Year Range: Last 50 years / Publisher: new york times / Topic: executives - Searchworks@Jio Institute Digital Library Search Results

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Start Over Descriptor "*COMMUNICATION in marketing" Topic executives Publication Year Range Last 50 years Publisher new york times

Subjects: *EXECUTIVES, *ADVERTISING, *BUSINESS, *COMMUNICATION in marketing, *INDUSTRIAL publicity, *RETAIL industry
Abstract: Presents news concerning executives in the advertising industry as of January 6, 2005.
Published: 2005

Author: Elliott, Stuart, Carter, Bill, and Wyatt, Edward
Subjects: *EXECUTIVES, *TELEVISION advertising, *ADVERTISING, *COMMUNICATION in marketing, *INDUSTRIAL publicity
Abstract: IN another sign of how hard television executives are working to attract advertising in tough times, two cable channels plan to significantly expand an initiative that pairs commercials with relevant scenes in the shows they interrupt. At a presentation on Wednesday, Turner Entertainment Networks -- part of the Turner Broadcasting System unit of Time Warner -- intends to announce the expansion of the initiative, called TV in Context. It is to be available in 100 movies and scripted series during the 2009-10 season on TBS and TNT; it has been available in 50 movies on those channels during 2008-9. [ABSTRACT FROM PUBLISHER]
Published: 2009

Subjects: *EXECUTIVES, *ADVERTISING, *COMMUNICATION in marketing, *BUSINESS, *RETAIL industry
Abstract: Presents news concerning executives in the advertising sector in the United States as of January 2004.
Published: 2004

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