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Presents news concerning executives in the advertising industry as of January 6, 2005.

Presents news concerning advertising accounts, agencies and contracts as of January 6, 2005.

IN another sign of how hard television executives are working to attract advertising in tough times, two cable channels plan to significantly expand an initiative that pairs commercials with relevant scenes in the shows they interrupt. At a presentation on Wednesday, Turner Entertainment Networks -- part of the Turner Broadcasting System unit of Time Warner -- intends to announce the expansion of the initiative, called TV in Context. It is to be available in 100 movies and scripted series during the 2009-10 season on TBS and TNT; it has been available in 50 movies on those channels during 2008-9. [ABSTRACT FROM PUBLISHER]

IT takes a bit of courage, and perhaps a lot of ego, to tell large companies that their ad campaigns have been failing miserably. But that's exactly what the advertising firm Naked claims to do regularly. [ABSTRACT FROM PUBLISHER]

Examines how Wal-Mart is upgrading its vast in-store television network. Intent to show a constant stream of consumer product ads purchased by companies like Kraft, Unilever, Hallmark and PepsiCo; How the company, eager to promote its network, is upgrading broadcasting plans and equipment; Views of customers and executives; Role of Nielsen Media Research in evaluating its network; Efforts of Wal-Mart to capitalize on its captive audience. INSET: The 10-Second Spot TV Ad Is Not a Time to Be Subtle, by Nat Ives.

Reports that magazine advertising pages in the United States declined slightly in January 2005, snapping an eight-month streak of gains. Decline of January advertising pages in 8 of the 12 major categories; Increase in advertisements for food and food products.

Focuses on the interest of a long list of advertisers for the Super Bowl football game despite outcry regarding content of previous commercials, in the U.S. Aim of advertisers including Ford Motor, General Motors and McDonald's to avoid a repeat of the vociferous complaints generated by the previous spots; List of companies that making their Super Bowl debut such as MBNA and Novartis; Failure of the humorous advertisement from Knight-McDowell Labs to be included in the list of sponsors.

Reports that the marketing executives for ABC Entertainment and their media planning agency, OMD, came up with a list of unconventional promotions to help the television series, "Desperate Housewives," stand out amid the clutter of the new season. Embellishment of plastic dry-cleaning bags with advertisements for "Desperate Housewives;" Comment of Mike Benson, senior vice president for marketing of the ABC Entertainment, on the use of the dry-cleaning bags in the advertisement; Traditional elements used by the entertainment company for the campaign of the series.

Features the commercials of various electronic toys. Distinct features of Leapster shown in the commercial; Portrayals of the children in the commercials; Message of the commercial.