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Your search keyword '"*COMMUNICATION in marketing"' showing total 1 results
Start Over Descriptor "*COMMUNICATION in marketing" Publication Year Range Last 50 years Region nevada Publisher new york times

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1 results on '"*COMMUNICATION in marketing"'

1. The Pied Piper of Las Vegas Seems to Have Perfect Pitch.

Author

Broder, John M.

Subjects
*ADVERTISING executives, *ADVERTISING campaigns, *ADVERTISING, *COMMUNICATION in marketing, *BUSINESS
Abstract

Presents a profile of Billy Vassiliadis, president and majority owner of advertising company R&R Partners in Nevada. Efforts of Vassiliadis in selling Las Vegas to the world; Description of the advertising campaign with the slogan "What happens here stays here"; Popularity of the campaign; Involvement of Vassiliadis in many aspects of business and government; Details of his career in advertising.

Published
2004

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