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1. A 'publicização' do consumo: um estudo das ações publicitárias inseridas nas telenovelas da Rede Globo por faixas de horário.

Author

MARQUES CARRIÇO FERREIRA, RAQUEL and OLIVEIRA SANTANA, DHIONE

Subjects
TIE-ins (Marketing), TELEVISION soap operas, TELEVISION programs, MARKETING strategy, TELEVISION advertising, TELEVISION in propaganda
Abstract

Copyright of Signo y Pensamiento is the property of Pontificia Universidad Javeriana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013