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Showing total 2 results
Start Over Topic advertising campaigns Publication Year Range Last 50 years Publisher questex, llc
2 results

1. At their fingertips: putting your ads in their hands: Mobile marketing comes in many forms. What's the best way to test the waters--and where do you go next when you get hooked?

Author

Cauley, Patrick

Subjects
Advertising campaigns, Electronic marketing, Infomercials, Smart phones, Smart phone, Advertising, marketing and public relations
Abstract

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television screens behind the bar. Astonishingly, the spot captivated the crowd amongst the libations. The usual [...]

Published
2010

2. 'Red flag': New info on HHS' coronavirus ad campaign triggers renewed outcry

Author

Bulik, Beth Snyder

Subjects
Vaccines, Advertising campaigns, Coronaviruses, Vaccination, Advertising executives, COVID-19, Pharmaceuticals and cosmetics industries
Abstract

Byline: Beth Snyder Bulik A massive ad campaign to quell Americans' coronavirus fears before the November election faced new criticism this weekend as new details leaked. Politico reported new info [...]

Published
2020