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China's flower industry is developing rapidly, and the size of the retail market is increasing year by year. Studying the factors influencing residents' flower purchasing behavior and understanding their flower needs can help promote the sustainable development of the flower industry. Based on customer satisfaction theory, this paper uses 838 consumer research questionnaires from 15 districts in Shanghai to analyze the influence of customer satisfaction on residents' flower purchasing behavior by conducting a binary logit model and to investigate the moderating effect of flower purchasing purpose on the influence of satisfaction. The results show that price satisfaction and satisfaction with promotional methods have a significant negative effect on flower purchasing behavior, service satisfaction has a significant positive effect on purchasing behavior, and different customer purchase purposes lead to different intensities of the effect of satisfaction on purchasing behavior. According to the conclusion of the study, three countermeasures are proposed: to popularize the knowledge of flower culture, guide the concept of flower consumption, and promote the transformation of flower consumption to daily consumption; to conduct regular research on consumers by flower merchants to clarify consumers' needs and improve their satisfaction; to clarify consumers' purchase intention, increase the investment in the research and development and cultivation of flower products, and improve the supply level of flowers. [ABSTRACT FROM AUTHOR]

Remanufacturing is an effective way to maximize resource utilization and reduce environmental degradation, which can bring personal and social benefits. This study demystifies the influencing factors which affect Chinese consumers' intention toward buying remanufactured products. The paper introduced the theory of planned behavior as the basic theoretical support and further enriched by two neglected variables of environmental concern and perceived risk. The 676 respondents participated the questionnaire survey for data collection. Results indicate that consumers' attitude, subjective norm, and perceived behavioral control exert effect on intention. What's more, environmental concern positively influences consumers' attitude, subjective norm and perceived behavioral control, whereas perceived risk negatively affects the attitude and consumers' adoption intention under buying remanufactured products context. Based on the results, implications for enhancing consumers' purchasing intention toward buying remanufactured products are provided. The present study aims to introduce TPB model as the basic theoretical theory and integrates two psychological 27 factors (environmental concern and perceived risk) into the TPB to explore consumers' intention toward purchasing factors (environmental concern and perceived risk) into the TPB to explore consumers' intention toward purchasing remanufactured products. The coremanufactured products. The contributions of this research are mainly reflected in the following aspects. Firstly, ntributions of this research are mainly reflected in the following aspects. Firstly, little researches have focused on consumers' acceptance of remanufactured products (Jimenezlittle researches have focused on consumers' acceptance of remanufactured products (Jimenez--Parra et al., 2014). Parra et al., 2014). This study attempts to narrow this gap. Secondly, there arThis study attempts to narrow this gap. Secondly, there are few studies which have been conducted to understand the e few studies which have been conducted to understand the effects of psychological factors on consumers' intention toward ecoeffects of psychological factors on consumers' intention toward eco--friendly products in developing countries, this friendly products in developing countries, this study try to analysis consumers' intention toward remanufactured products form thstudy try to analysis consumers' intention toward remanufactured products form this new perspective. Thirdly, is new perspective. Thirdly, environmental concern and perceived risk are innovatively incorporated into the TPB to explain consumers' environmental concern and perceived risk are innovatively incorporated into the TPB to explain consumers' willingness to adopt remanufactured products, thus improving the persuasive power of this model. willingness to adopt remanufactured products, thus improving the persuasive power of this model. H1: Attitude has a positive effect on consumers' intention to buy remanufactured products. H2: Subjective norm has a positive effect on consumers' intention to buy remanufactured products. H3: Perceived behavioral control has a positive effect on consumers' intention to buy remanufactured products. H4: Environmental concern has a positive effect on consumers' attitude toward buying remanufactured products. H5: Environmental concern has a positive effect on consumers' subjective norm toward buying remanufactured products. H6: Environmental concern has a positive effect on consumers' perceived behavior concern toward buying remanufactured products. H7: Perceived risk has a negative effect on consumers' attitude toward buying remanufactured products. H8: Perceived risk has a negative effect on consumers' intention toward buying remanufactured products. [ABSTRACT FROM AUTHOR]

Nowadays, Internet financial products, like Internet banking service and e-payment, have permeated into every corner of civil life in China. Via the Internet and media, consumers can obtain big data and information of financial products. Consumer big data analytics capabilities directly affect consumers' cognition and thus affect their adoption of Internet financial products. Upon this background, this paper aims to study the diffusion of Internet financial products in a big data environment based on consumer analytics capabilities. First, in light of the consumer decision-making mechanism, we build a random threshold model for the diffusion of Internet financial products. Next, we explore the impact of consumer big data analysis capabilities on the diffusion of Internet financial products under different proportion of initial adopter and network densities in a specific social network topology. The simulation result shows that the consumer big data analytics capabilities have a significant impact on the speed and depth of the diffusion of Internet financial products. However, when proportion of initial adopter and network density reaches a certain value, the impact of consumer big data analysis ability on diffusion speed and depth has decreased. This study has a guiding significance for new strategies of Internet financial products promotion. [ABSTRACT FROM AUTHOR]

Spurred by the policy of China's Belt and Road Initiative, Chinese e-Commerce companies have found great opportunities in selling goods overseas. The cross-border e-Commerce shares similarities of launch and marketing strategies with domestic e-Commerce, but also has substantial differences. How to make strategic adjustments to better adapt to the overseas market is of great concern to cross-border e-Commerce companies. Analyzing behaviors of overseas consumers could offer an effective way to address this issue and has attracted great interest of researchers. Consumer comments, cheap and abundant by its nature, provides an easy access for analysis of consumer behaviors. In this paper, we focus on consumer reviews of a specific product, the cellphones, and apply topic modeling techniques to investigate the differences between behaviors of domestic and overseas consumers. We find that consumers from domestic and overseas focus on different aspects of product. In addition, the foreign consumers care more about product quality and tend to make description of technique details. On the contrary, domestic buyers pay more attention on consumer services and intend to comment in generalities. All these findings could help e-Commerce companies design better launch strategies in cross-border e-Commerce market. [ABSTRACT FROM AUTHOR]

Genetically modified (GM) food products have been commercialized and promoted in China. Despite assurances from the China Ministry of Agriculture that certified GM food products are safe to consume, most consumers are reluctant to purchase GM foods. Given the benefits of GM foods, this study investigates Chinese consumers' purchase intentions and purchase behavior toward GM foods and the associated influential factors. The theory of planned behavior with the consumers' demographics and product-related factors supports our study. Data were collected from 477 Chinese consumers across 26 provinces in China. The study uses binary logit regression and ordinal logit regression to estimate the relationship among variables. The results reveal that Chinese consumers' awareness, products' available information, trust in sellers, long product life, GM foods' taste and consumers' experience in buying GM food products are positively related to their willingness to buy GM foods. The number of family members, the habit of checking GM labels and a preference for nutrition value are associated with Chinese consumers' lower intention to buy GM foods. We demonstrate that product variety and trust are two determinants that could change Chinese consumers' attitudes toward buying GM foods. Our study contributes new insights into Chinese consumers' decision to purchase GM foods at the national scale. We consider a wide range of factors not tested in previous studies. Further, the study's findings provide a better understanding of consumers' GM foods purchases and purchasing behavior toward the Chinese government and entrepreneurs. [ABSTRACT FROM AUTHOR]

With the deepening exploration of the study on corporate social responsibility (CSR), CSR has progressively gained significance for enterprises. This study aims to analyze the impact of fashion companies' information disclosure on the intention of Chinese consumers who purchase clothing by providing information related to the environment, suppliers, manufacturing processes, and pricing. An experimental study was conducted using stimuli on 412 consumers in Shandong Province, China. The research results are as follows. First, it was found that consumers' perception of Corporate Social Performance (CSP) has a positive effect on the authenticity of Corporate Social Responsibility (CSR) message and consumers' subjective norms. Second, CSR message authenticity and consumer subjective norms mediate the perception of CSP in the process of leading to purchasing activities. Third, consumers perceive the authenticity of a company's CSR activities according to the degree of transparent information disclosure of the cost and manufacturing process of its products. This study shows that the CSR information provided by the company is authentic depending on the degree of CSR information transparency of the company, and that it leads to a purchase intention when consumers judge that the company's CSR activities are authentic. Accordingly, it is suggested that many fashion companies' CSR activities lead to product purchases when they are continuously conducted on environmental, social problems, and transparency in the production process. [ABSTRACT FROM AUTHOR]

The aim of the paper is to estimate and assess residents' willingness to pay to improve air quality in the urban area of Beijing using the Contingent Valuation Method (CVM). The mean willingness to pay (WTP) for a 50% reduction of harmful substances in the air was 143 CNY per household per year, and the total WTP of the residents in the study area was 336 million CNY per year. As a proportion of household annual income, the mean WTP amounted to 0.7%. Four socio-economic variables were found to have significant impacts on residents' willingness to pay. The analysis results illustrated that WTP increases with income and education level, and decreases with household population and age. The willingness was larger for residents in the urban districts than those in the suburban districts. It was found that most of the protest bids lay on interviewees' incomplete perception of the values of environmental amenity. The influence of household income on people's willingness to pay illustrated in this study reflects a causal force of Beijing's transition to market economy that households created to have disposable income are more likely to care about environmental quality. The results of this study strike an optimistic note on the possibility of measuring the total economic value of environmental quality improvement by using the CVM in China. Suggestions on implication of the CVM for both academics and policy makers are provided in the paper. [ABSTRACT FROM AUTHOR]

Although smart home services have been acknowledged to promote environmental protection, few studies have explored the willingness of consumers to adopt eco-friendly smart home services. This study aims to investigate the influencing factors that affect Chinese consumers' intention to adopt eco-friendly smart home services. The theory of planned behavior is used as the basic theoretical background and is further extended by adding the constructs of environmental knowledge, ambiguity tolerance, compatibility, and living habits. Data were collected from 629 respondents in China through a self-administered questionnaire survey and analyzed by structural equation modeling. Results indicate that attitude and perceived behavioral control have positive and significant effects on consumers' intention toward adopting eco-friendly smart home services, whereas subjective norm does not have any effect. Moreover, environmental knowledge, ambiguity tolerance, compatibility significantly and positively affect consumer intention toward eco-friendly smart home services. Living habits have a negative effect on consumers' intention under eco-friendly smart home services context. The implications for promoting the popularization of smart home services are discussed to motivate consumers to adopt eco-friendly smart home services on the basis of empirical results. [ABSTRACT FROM AUTHOR]

Identifying distinctive target segments is a fundamental challenge faced by international marketers. This paper describes an approach to understanding consumer market structures in an important international market, China, and to segmenting Chinese consumers by integrating insights from generational cohort and social institutional theories. We conduct two empirical studies to verify how China's recent momentous ideological events could give rise to and affect the life experiences of different generation cohorts in the country. The results of Study 1 support the conceptual framework and establish three distinct cohorts in China: Red Guards, Modern Realists, and Global Materialists. Study 2 builds on the findings of Study 1: it links cohort differences to differences in consumer values (materialism) and choice behaviors (foreign vs local brands), and then compares them with parallel consumers in the United States. This paper outlines and tests an approach to segmentation that can help international firms identify distinct segments in and design effective marketing strategies for China. [ABSTRACT FROM AUTHOR]

Previous research has proved that online reviews on purchased goods can observably affect consumers' evaluation of products, purchase decisions, and purchase behaviors. This study classify online reviews into literal reviews and figurative reviews according to content features and language style. Product type is taken as a moderator to explore the impact of language style of online reviews on consumers' purchase intentions from the perspective of social presence. Based on two studies in China, the matching between online language style and product type is explored, which has an interactive effect on consumers' purchase intention. Social presence plays a mediating role. When purchasing search products, literal (vs. figurative) online reviews give consumers stronger social presence, resulting in higher purchase intentions. When purchasing experience products, consumers have stronger social presence because of figurative (vs. literal) online reviews, thus enhancing purchase intentions. The results not only expand the antecedent of social presence, but also offer several practical implications for online practitioners. [ABSTRACT FROM AUTHOR]

During the online shopping process, customer reviews strongly influence consumers' buying behaviour. Fake reviews are increasingly utilized to manipulate products' reputations. Automatically and effectively identifying fake reviews has become a salient issue. This study proposes a novel individual-group-merchant relation model to automatically identify fake reviews on e-commerce platforms, which focuses on the behavioural characteristics of the stakeholders. Three groups of indicators are proposed, i.e., individual indicators, group indicators and merchant indicators. An unsupervised matrix iteration algorithm is utilized to calculate the fake degree values at individual, group and merchant levels. To validate the model, an empirical study of fake review identification on a Chinese e-commerce platform is implemented. A total of 97,804 reviews related to 93 online stores and 9558 different reviewers are randomly selected as the test data. The experimental results show that the F-measure values of the proposed method in identifying fake reviewers, online merchants and groups with reputation manipulation are 82.62%, 59.26% and 95.12%, respectively. The proposed method outperforms the traditional methods (e.g. Logistic Regression and K nearest neighbour) in identifying fake reviews. It suggests that the combinations of the behaviour indicators with content analysis can effectively improve the performances of the fake review identification. The proposed method is more scalable to large datasets and easier to be employed, as it does not require manual labelling training set and it eliminates the training of classification models. This study greatly contributes to purifying the Chinese environment of business competition and establishing a better regulatory mechanism for credit manipulation in China. [ABSTRACT FROM AUTHOR]

Prior research has examined consumer intentions to purchase fakes, branding strategies and anti-counterfeiting actions, but little attention seems to have been paid to the role of consumers' ability to discern fakes and branding strategies against counterfeiting. This article, thus, based on a study of 128 multinational managers' experience in China, examines these inter-relationships. As a result, we address how knowledgeable and experienced managers in branding, consumer consumption and anti-counterfeiting effort perceive consumers' ability to discriminate fakes from originals interacts with branding strategies, and how such relationship influences the effectiveness of anti-counterfeiting effort. Our findings suggest that consumer discrimination itself has no significant effect on anti-counterfeiting success. However, it significantly interacts with branding strategies to predict a means to mitigate brand damage. That is, consumers' ability to discriminate fakes from originals appears to undermine efforts to mitigate brand damage from counterfeiting, at least in China when branding is based on improving product features or advertising and promotion. However, if branding emphasises after sales service, consumers' ability to discriminate was found to enhance firms' ability to limit counterfeiting damage to brands. Such interactions, however, did not help stop counterfeiting, except that branding based on reliability appears to have such a positive effect. [ABSTRACT FROM AUTHOR]

This research explores how consumers respond to Corporate Social Responsibility (CSR) in China with a multiproduct, comparative survey. Empirical results conclude that (1) Chinese consumers, who show a high level of awareness and trust of CSR, are more likely to transform a good CSR record into positive corporate evaluation, product association, and purchase intention; (2) Consumer responses to CSR vary across different product categories. Those firms selling experience products (vs. search and credence products) are more likely to gain consumers' positive product associations and purchase support through CSR practices; and (3) The relationships between consumer demographics and their CSR responses are not linear, and those consumers with a middle level of age and income would respond to CSR more positively. Managerial implications are provided. [ABSTRACT FROM AUTHOR]

The systematic measurement of consumers’ sentiments toward business ethical practices is expanded to two emerging economies in Asia (China and India). The Chinese were very optimistic about the future ethical behavior of businesses, while the Indians recorded the lowest BEI scores yet. Chinese consumers were very concerned with product issues, while Indians were concerned equally about low quality products and excessive prices. [ABSTRACT FROM AUTHOR]