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Theorizing in economics is often associated with some form of individualism. This paper considers the nature of this association in the work of Carl Menger. I adopt this focus not only because of continuing interest in Menger's work, but because recent developments in social theory facilitate a fruitful reevaluation of his general position. I argue that a convincing link between theory and individualism is absent in Menger's work. Moreover, I argue that the various criticisms often made of his work actually relate to the ideas which underlie his individualism rather than, as is usually supposed, those arising from an adherence to a form of Aristotelianism. [ABSTRACT FROM AUTHOR]