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Carbon farming presents an opportunity for the land sector to generate income and transition to more sustainable land management practices. In Australia, establishing a carbon project and earning carbon credits is complex, with project proponents needing to satisfy eligibility requirements and adhere to rigorous measurement, verification, and reporting protocols of approved methods. To address these challenges, a human centered design (HCD) approach was used to deliver a digital solution, serving landowners' needs related to method discovery and reconfiguring how the methodological and scientific complexity of abatement potentials was delivered. The solution, called LOOC-C (pronounced "Look-see"), supports the discovery of abatement methods that are available for a given land area and provides an initial estimate of the potential quantum of carbon sequestered/emitted and the nature of co-benefits associated with each eligible method. Reporting on LOOC-C development and its observed impact demonstrates the role that human centered digital tools have in promoting land management actions that are both sustainable and reasonable to undertake. It equally demonstrates the power of integrating environmental market and user requirements with a robust design methodology. With similar opportunities in environmental markets globally, additional applications of an HCD approach are proposed. In 2012, the Australian government established the Emissions Reduction Fund (ERF) to reward landowners (via awarding Australian Carbon Credit Units, or ACCUs) for the implementation of management practices that either sequester carbon and/or reduce emissions of greenhouse gases. Rigorous eligibility and method requirements are intended to provide confidence in abatement outcomes, but they introduce significant complexity that participants must overcome. 11 years later, uncertainties in the implementation and ACCU generation potential of ERF projects and implications on productivity/co-benefits have limited uptake and the quantum of ACCU generation of land sector enterprises. Digital tools that support the discovery of options and provide estimated potential outcomes, such as the LOOC-C tool described in this paper (), can generate interest and empowerment, helping to initiate decisions toward market participation. [ABSTRACT FROM AUTHOR]