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This article focuses on the future of sociology archive as a discipline. The major U.S. university libraries now go to extraordinary lengths and expense to collect the papers of writers, even many who as yet have not been categorically identified as important. There is a serious lesson in this-one might even say, a vital one-for sociology as it confronts an uncertain future. As everyone of a certain age will recall, the saga of Roots, in book and television formats, single-handedly gave American blacks a collective sense of historical importance that up to that point was absent from mass culture. The new Holocaust Museum in Washington is the most eloquent and emotionally wracking contemporary expression of historical memory for public consumption on a grand scale. Other examples can be found at every juncture of the "culture wars" that have been raging in the United States since the 1960s. Every politically self-aware group is supposed to venerate its real or imagined past, both at individual and collective levels, not only because such joint expressions enhance self-conceptions but also owing to the strategic advantage.