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As an emerging business modality and Internet format, live streaming e-commerce has developed rapidly since its emergence in 2016, especially since the outbreak of the COVID-19 epidemic in late 2019, when an increasing number of businesses from other industries attracted participation. However, with the development of the live streaming e-commerce industry, the industry's market environment is becoming increasingly chaotic. Therefore, during this period, government departments continuously formulate and implement relevant industry policies. In order to exploring the cooperation network structure, policy content distribution, and implementation effectiveness characteristics among publishers, this paper constructs a three-dimensional analysis framework of policy from the perspective of policy tools, policy effectiveness evaluation and policy publishers. The results show that in terms of policy tools, the overall structure of policy tools in the live streaming e-commerce industry is unreasonable, and different types of policy tools are significantly diverse. The proportion of environmental policy tools is greater than that of demand-based and supply-based policy tools, accounting for 62.97%, and among them, the tools related to industry regulation and management account for the largest proportion of the total, which greatly suppresses the enthusiasm of various entities in the industry for development. In terms of policy effectiveness evaluation, most of the policies do not formulate detailed long-, medium-, or short-term goals, nor are the policy priorities, incentive measures, or action modes perfect, indicating that the government's pushing and pulling forces for the live streaming e-commerce industry are insufficient. Finally, in the subject dimension of policy release, the synergy of relevant subjects is constantly improving, but there is also a phenomenon of over-concentration in the synergistic departments. [ABSTRACT FROM AUTHOR]

The association between the COVID‐19 pandemic and the wildlife trade in the seafood market in Wuhan has raised public concern regarding wildlife consumption and public health safety. Considering several coronavirus transmission incidents related to aquatic products and the location of wild freshwater fish in aquatic consumption in China, the effects of COVID‐19 on the purchase intention of wild freshwater fish was investigated. Based on 1163 online questionnaires from eight provinces (including two province‐level municipalities) in the Yangtze River Basin, ordered logistic regression was carried out to analyze the influencing factors of purchase intention of wild freshwater fish during the COVID‐19 pandemic. The empirical results indicated that the COVID‐19 pandemic had changed consumers' perceived risk and purchase frequency of wild freshwater fish. External stimulus caused by the COVID‐19 pandemic had little influence on perceived risk and purchase intention. Consumer preference had a significant impact on perceived risk and purchase intention. Therefore, efforts should be put to strengthen the popularization of aquatic product knowledge, guide the public to develop scientific and civic eating habits, and improve the traceability system of aquatic products. [EconLit Citations: D12‐Consumer Economics: Empirical Analysis, Q22‐Fishery; Aquaculture]. [ABSTRACT FROM AUTHOR]

On 31 May 2021, the Political Bureau of the Central Committee of the Communist Party of China proposed the policy that a couple can have three children, and rolled out more supportive measures to further optimize the fertility policies. However, while the Chinese government is further optimizing its fertility policy, the sudden outbreak of COVID-19 is raging around the world, which threatens the implementation of China's fertility optimization policy. Based on this, this paper firstly explores the impact of COVID-19 on women's fertility intentions. Secondly, based on the Theory of Planned Behavior, this paper constructs a structural equation model to quantitatively reveal the specific factors that affect women's fertility intentions under the epidemic, as well as their impact paths, and then puts forward corresponding suggestions for the government to solve the problem of fertility, aiming at delaying population aging and optimizing population structure. The research results show that: (1) COVID-19 lowers the fertility intentions of women of childbearing age. (2) During the pandemic, economic pressure emerged as the biggest factor affecting women's fertility intentions. The decline in income caused by the pandemic has become an important factor in preventing women from having children. (3) The conflict between work and childbearing is still an important factor affecting the fertility intentions of women of childbearing age. The government's provision of perfect childcare services and their strengthening of the protection of women's employment rights and interests will greatly reduce women's anxiety about childbearing. [ABSTRACT FROM AUTHOR]

Background and Aim: At the end of 2019, the outbreak of COVID-19 had a significant impact on China's tourism industry, which was almost at a standstill in the short-term. After reaching the preliminarily stable state, the government and the scenic area management department implemented a series of incentive policies in order to speed up the recovery of the tourism industry. Therefore, analyzing all sorts of social effects after policy implementation is of guiding significance for the government and the scenic areas. Methods: Targeted as the social effect with the implementation of tourism promotion policy during the COVID-19 pandemic, this paper briefly analyzes the impact of COVID-19 on the national cultural and tourism industry and selects several representative types of tourism policies, crawls the comment data of Weibo users, analyzes users' perception and emotional preference to the policy, and thus mines the social effect of various policies. Subsequently, by identifying the social effects of various policies as dependent variables, a binary logistic regression model is constructed to obtain the best combination of tourism promotion policies and promote the rapid revitalization of the cultural and tourism industry. Results: The results show that from the single policy, the social effect of the "safety" policy is the best. From the perspective of combination policies, the simultaneous release of "safety" policies and "economy" policies have the greatest social impact, which can dramatically accelerate the recovery of the cultural and tourism industry. Finally, this paper proposes suggestions for policy formulation to improve the ability of the cultural tourism industry to cope with crisis events. Conclusion: These results explain the perceived effects of the public on the government policies and can be used to judge whether the policies have been released in place. Based on the above results, corresponding suggestions are proposed as follows: 1) the combination of economic policies and security policies can achieve better results; and 2) the role of "opinion leaders" can be played to improve the perceived effect of policies. [ABSTRACT FROM AUTHOR]

After the outbreak of the COVID-19, offline consumption has been significantly impacted. For the sake of safety, online consumption has become the most common manner, and this has generated e-commerce, which not only breaks the spatio-temporal or regional restrictions, but also conforms to the normal economic development needs for epidemic prevention and control. However, this new business model causes problems such as the shortage of post-sales service, false publicity, and uneven quality of live streaming anchors, seriously affecting the interests of consumers. Therefore, it is urgent to strengthen the management of the chaos of live streaming. This study focuses on exploring the problems and the behavioral strategies of stakeholders in the governance process. The paper obtained online user comments by python, and used topic clustering and subject extraction methods to dig out the problems and related multiple subjects in live streaming at first. Secondly, the theory of social preference was introduced to construct an evolutionary game model among multiple subjects, and how to guide the behavioral decision-making of multiple subjects to standardize and rationalize was studied, so as to control the problem of live streaming. Finally, simulation experiments were conducted and the results demonstrated that: (1) Compared with strengthening the reciprocal preference of the government, live streaming platforms, and consumers, changing the individual's altruistic preference is more effective in controlling the chaos of live streaming; (2) weakening the platform's altruistic preference for anchors is conducive to creating a good live streaming environment; and (3) changing consumers' altruistic preference or reciprocal preference is less effective in promoting the governance of the live streaming environment. [ABSTRACT FROM AUTHOR]

As an important part of human resources, college graduates are the most vigorous, energetic, and creative group in society. The employment of college graduates is not only related to the vital interests of graduates themselves and the general public, but also related to the sustainable and healthy development of higher education and the country's prosperity through science and education. However, the outbreak of COVID-19 at the end of 2019 has left China's domestic labor and employment market in severe condition, which has a significant impact on the employment of college graduates. Based on the situation, the Chinese government has formulated a series of employment promotion policies for college graduates in accordance with local conditions to solve the current difficulties in employment of college graduates during the COVID-19Pandemic. Do these policies meet the expectations of the people? Is the policy implementation process reasonable? All these issues need to be tested and clarified urgently. This paper takes the employment promotion policy of college graduates under the COVID-19 as the research object, uses the PMC index model to screen the policy texts, obtains two perfect policy texts, and uses the Weibo comments to construct the evaluation model of policy measures support degree to analyze the social effects of employment promotion policies for college graduates. The results show that the public's support degree with the employment promotion policies for college graduates under COVID-19 needs to be improved. Among them, the public has a neutral attitude towards position measures and transference measures but is obviously dissatisfied with subsidy measures and channel measures. Finally, suggestions for improving policy are given to make the employment policy in line with public opinion and effectively relieve the job hunting pressure of college graduates. [ABSTRACT FROM AUTHOR]

The outbreak of Corona Virus Disease 2019 (COVID-19) in various countries at the end of last year has transferred traditional face-to-face teaching to online education platforms, which directly affects the quality of education. Taking user satisfaction on online education platforms in China as the research object, this paper uses a questionnaire survey and web crawler to collect experience data of online and offline users, constructs a customer satisfaction index system by analyzing emotion and the existing literature for quantitative analysis, and builds aback propagation (BP) neural network model to forecast user satisfaction. The conclusion shows that users' personal factors have no direct influence on user satisfaction, while platform availability has the greatest influence on user satisfaction. Finally, suggestions on improving the online education platform are given to escalate the level of online education during the COVID-19 pandemic, so as to promote the reform of information-based education. [ABSTRACT FROM AUTHOR]