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Television is the integral part of our existence and has already modified our social behavior over the last few decades. It is incredibly persuasive, powerful medium and hence this is the attractive platform to promote products locally as well as globally. The main objective of this research paper is to investigate whether there is any significant difference among on the purchase attitude and behavior of television buyers. The buyer's attitude refers to the enduring evaluation of buying a product which leads to behavioural intention and then to actual purchase behaviour. For the analysis of buying attitude and behaviour, this study takes up four important factors i.e. place of purchasing, occasional buying, affordable amount and ways of financing of purchase of a new television set. Data are collected from three north coastal districts of Andhra Pradesh namely Srikakulam, Vizianagaram and Visakhapatnam. Data are analyzed on the basis of simple statistical trend analysis and chi-square test through the SPSS. The research has strong implications for manufacturers and dealers to understand the purchase attitude and behavior of television buyers. Thus, the study is an useful contribution for marketing strategist to enhance their sales volume of television sets in future. [ABSTRACT FROM AUTHOR]

This article presents a study on the consumer buying patterns of cosmetic products in Andhra Pradesh, India. The research focuses on the marketing variables that impact female cosmetic consumption and their decision-making process. The findings indicate that the cosmetic market is primarily dominated by female consumers, with male consumers catching up. Quality was identified as the most influential factor in purchasing decisions. The study offers valuable insights for cosmetic marketers to understand consumer preferences and develop effective marketing strategies. The Indian cosmetics industry is projected to reach USD 20 billion by 2025, with India expected to become one of the top 5 global markets by revenue. The increasing purchasing power and image consciousness of Indian consumers have attracted international brands to establish a presence in the country. Social media and favorable demographics are driving awareness about cosmetics products, particularly herbal and Ayurvedic products, which are contributing to the industry's growth. The online market for cosmetics has also experienced significant expansion, with companies like Nykaa offering a wide range of brands. The article references various studies on consumer buying behavior and factors influencing purchasing decisions of cosmetic products. The research methodology involved a survey of 100 respondents in Andhra Pradesh, and the results demonstrated a strong relationship between factors like product variety, product place, and brand choice with consumer purchasing decisions. The article concludes that companies should prioritize understanding consumer preferences and conducting market research to establish a unique position in the market and attract and retain consumers. [Extracted from the article]

Introduction: The institutionalization of community mobilization is not well understood in literature. This paper aims to understand the role of the community-to-community learning strategy in the institutionalization of community mobilization among sex workers communities across eight districts of Andhra Pradesh, India. Materials and Methods: Data collected during baseline (March, 2010) and endline (June, 2012) under an HIV prevention project (SAKSHAM project) was used to investigate the strength (as score) of community mobilization based on two learning strategies: non-government organization (NGO)-to-community-based organization (CBO) strategy, and community-to-CBO strategy. The strength of community mobilization was assessed based on different parameters. The change in scores were computed as a percentage of the improvement to the total potential improvement from baseline to endline on specific indicators and overall. Results: Most of the CBOs considered in the pre-post assessment had been registered during 2004–2008. At baseline, the community ownership and preparedness index scores for the eight CBOs under the community-to-CBO strategy ranged between 21.5 and 27.7 while the scores for the three CBOs under the NGO-to-CBO strategy ranged between 16.3 and 21.5. By endline, the strength of community mobilization among CBOs under the community-to-CBO strategy increased 18 points (equivalent to 23% potential improvement) whereas the strength of community mobilization among CBOs under the NGO-to-CBO strategy increased only 10 points (equivalent to 13% potential improvement). The average percentage difference in improvement between the strategies was 10% (p = 0.102). Further analyses indicate that a greater improvement in community-to-CBO learning strategy was noted around managerial capacities and engagement with stakeholders than other parameters. Conclusion: The community –to- CBO learning strategy presents promising results for HIV prevention with regard to institutionalization of community mobilization among sex workers communities. Findings support the scaling-up of community mobilization initiatives within HIV prevention interventions using well trained community members in India and elsewhere. [ABSTRACT FROM AUTHOR]