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Visual saliency is one of the most noteworthy perceptual abilities of human vision. Recent progress in cognitive psychology suggests that: 1) visual saliency analysis is mainly completed by the bottom-up mechanism consisting of feedforward low-level processing in primary visual cortex (area V1) and 2) color interacts with spatial cues and is influenced by the neighborhood context, and thus it plays an important role in a visual saliency analysis. From a computational perspective, the most existing saliency modeling approaches exploit multiple independent visual cues, irrespective of their interactions (or are not computed explicitly), and ignore contextual influences induced by neighboring colors. In addition, the use of color is often underestimated in the visual saliency analysis. In this paper, we propose a simple yet effective color saliency model that considers color as the only visual cue and mimics the color processing in V1. Our approach uses region-/boundary-defined color features with spatiochromatic filtering by considering local color-orientation interactions, therefore captures homogeneous color elements, subtle textures within the object and the overall salient object from the color image. To account for color contextual influences, we present a divisive normalization method for chromatic stimuli through the pooling of contrary/complementary color units. We further define a color perceptual metric over the entire scene to produce saliency maps for color regions and color boundaries individually. These maps are finally globally integrated into a one single saliency map. The final saliency map is produced by Gaussian blurring for robustness. We evaluate the proposed method on both synthetic stimuli and several benchmark saliency data sets from the visual saliency analysis to salient object detection. The experimental results demonstrate that the use of color as a unique visual cue achieves competitive results on par with or better than 12 state-of-the-art approaches. [ABSTRACT FROM PUBLISHER]