51. Paper or Plastic?
- Author
-
Schwartz, Meredith
- Subjects
STORED-value cards ,RETAIL industry ,REVENUE ,ELECTRONIC funds transfers ,SHOPPING ,GIFT giving - Abstract
The article focuses on the increasing popularity of the gift cards in retail trade. Gift cards have now become much more than just a supplemental source of revenue, with the modernization of the market and the giving in-store credit being made much more convenient by the technology. For the recipients, gift cards represent found money, offering the pleasure of shopping with none of the anxiety of spending. And, for the givers, cards are fast and easy, making them especially appealing for gift giving across geographical, gender or generational divides. INSET: What's on/ What's in.
- Published
- 2006