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Building on the theories developed by Hollander (idiosyncrasy credits), Inglis (typology of stardom), and Snyder (self-monitoring theory), we contrast the functions played by three types of innovation—incremental improvements, hybrid innovation, and radical innovation—and their potential impact on festival management. Elvis Presley is at the heart of the study, illustrating the unique attributes of radical innovation, a concept rarely seen in festival management. The nature of the innovation paradox in festival and event management is explored through a review of the Collingwood (Canada) Elvis Festival. This study contributes to the limited understanding of the varying approaches to innovation and their roles in festival development and management. It offers event managers a valuable alternative to the traditional incremental and radical innovation binary. [ABSTRACT FROM PUBLISHER]

In a series of four experiments, the authors examine the implications of one consumer's possession being mimicked by another consumer. The results demonstrate that when distinctiveness concerns are heightened, greater dissociation responses (i.e., possession disposal intentions, recustomization behaviors, and exchange behaviors) arise in response to being mimicked by a similar as opposed to dissimilar other. These effects are driven by threats to distinctiveness. Finally, these effects are mitigated when the imitated possession is nonsymbolic in nature and when a low degree of effort is exerted to initially obtain the possession. Implications for marketers and consumers are discussed. [ABSTRACT FROM AUTHOR]

An introduction is presented in which the editor discusses articles in the issue on topics regarding imitation or mimesis as related to visual and material culture including illustrations created by J. C. Leyendecker and Norman Rockwell.