Search

In this column, we share what we have done before to teach students how to access the databases. In addition, we briefly discuss our past marketing efforts and the tools we used for our information literacy assessment programs in the past. Finally, we discuss what we're doing now including the platform we chose and why, the audience (who is this for), and the details of the project plan. Ultimately, by migrating from Teachable to the Learning Management System tools for the online library orientation program I have reduced redundant technologies, saved the library money, and reduced my workload. [ABSTRACT FROM AUTHOR]

Before the start of the COVID-19 pandemic, the College's Hirons Library & Learning Center (HLLC) library marketing efforts included word of mouth, information literacy instruction session, physical and electronic displays, and announcement on the library webpage to library users. In March 2020, due to the COVID-19 pandemic, the HLLC, in collaboration with the Office of Institutional Research & Training (OIRT), designed two new library marketing campaigns using the project management app, Notion. Both campaigns were designed to meet the new and changing needs of our new, predominately remote, users. In the first library marketing campaign, the HLLC's marketing goal was very focused and deliberate in purpose. The library emailed the College community messages to increase awareness and usage of the library's eBook collections. In the second library marketing campaign, the library broadened the purpose of the marketing campaigned to promote online resources, tools, and virtual programs. The library sent text messages to the students. In this edition of the column, we describe how our marketing efforts have changed due to the pandemic, including which strategies we employed, and the extent to which we recognized success with these new efforts. [ABSTRACT FROM AUTHOR]

During the early stages of the COVID-19 pandemic, the College's library and the office of institutional research & training (OIRT), along with all departments of our college, shifted to working from home (WFH) overnight. This column shares examples from the literature regarding experiences and lessons learned from both the corporate world and academic libraries' experiences managing teams remotely with technology. Finally, we share how the College's academic library and OIRT transitioned to working from home during the COVID-19 pandemic with the variety of online tools we already used, but further enhanced during this experience, to communicate and collaborate effectively with our team members. [ABSTRACT FROM AUTHOR]