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This paper is an empirical examination of the process of 'super-gentrification' in the Brooklyn Heights neighbourhood of New York City. This intensified regentrification is happening in a few select areas of global cities like London and New York that have become the focus of intense investment and conspicuous consumption by a new generation of super-rich 'financifiers' fed by fortunes from the global finance and corporate service industries. This latest resurgence of gentrification can be distinguished from previous rounds of revitalisation and poses important questions about the historical continuity of current manifestations of gentrification with previous generations of neighbourhood change. [ABSTRACT FROM AUTHOR]