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This study examines the influence of library service quality dimensions (i.e. service affect, information access, library as place, and personal control) on user satisfaction, as well as user satisfaction on user loyalty. Data were drawn from 349 library users from a public university library in Ghana. The hypothesized relationships were analyzed using structural equation modeling. The study revealed that with the exception of library as place all the service quality dimensions had a positive significant relationship with library user satisfaction. The study further established a positive significant relationship between user satisfaction and user loyalty. The practical implication is that the attainment of library user loyalty is possible when the management of libraries improve the level of user satisfaction with services. This study is one of the few on assessing library service quality, customer satisfaction, and user loyalty in a developing country context.

This study examines the influence of library service quality dimensions (i.e. service affect, information access, library as place, and personal control) on user satisfaction, as well as user satisfaction on user loyalty. Data were drawn from 349 library users from a public university library in Ghana. The hypothesized relationships were analyzed using structural equation modeling. The study revealed that with the exception of library as place all the service quality dimensions had a positive significant relationship with library user satisfaction. The study further established a positive significant relationship between user satisfaction and user loyalty. The practical implication is that the attainment of library user loyalty is possible when the management of libraries improve the level of user satisfaction with services. This study is one of the few on assessing library service quality, customer satisfaction, and user loyalty in a developing country context. [ABSTRACT FROM AUTHOR]

The study sought to examine how a behavioral change theory (theory of planned behavior) could be used in social marketing to predict households' waste disposal behavior in Ghana. A quantitative approach using self-administered questionnaires was used for this study. Empirical data was drawn from 343 respondents in the Greater Accra Region. Structural Equation Modelling was used to analyze the hypothesized paths/relationships. The study found that attitude was the strongest predictor of behavior, followed by subjective norm and then intention. In relation to waste disposal behavior, this paper provides evidence for issues of potential research and managerial interest. Practically, the study findings will help social marketing implementers and policy-makers to develop effective waste disposal intervention programs using variables that are applicable in our context. This study appears to be the first to systematically and quantitatively apply the Theory of Planned Behavior (TPB) in social marketing to investigate waste disposal behavior in an emerging economy context, thus providing empirical evidence for academics, practitioners and public service practises. [ABSTRACT FROM AUTHOR]