1. The Role of Secondary Algorithmic Tacit Collusion in Achieving Market Alignment
- Author
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Ezrachi, Ariel and Stucke, Maurice E.
- Subjects
Price fixing -- Prevention -- Remedies -- Laws, regulations and rules ,Antitrust law -- Evaluation ,Online shopping -- Laws, regulations and rules -- Prices and rates ,Apartment houses -- Laws, regulations and rules -- Prices and rates ,Harm principle (Ethics) -- Economic aspects ,Service stations (Motor vehicles) -- Laws, regulations and rules -- Prices and rates ,Unfair competition (Commerce) -- Prevention -- Remedies -- Laws, regulations and rules ,Tacit collusion -- Prevention -- Remedies -- Laws, regulations and rules ,Secondary market -- Laws, regulations and rules ,Algorithms -- Usage -- Laws, regulations and rules ,Marketing consultants -- Laws, regulations and rules ,Acquisitions and mergers -- Evaluation -- Control -- Laws, regulations and rules ,Online shopping ,Government regulation ,Antitrust issue ,Algorithm ,Company pricing policy ,Arts and entertainment industries ,Business ,Law ,Federal Trade Commission Act (15 U.S.C. 45) - Abstract
Antitrust enforcers now recognize the risks associated with many sellers' use of a singular hub's pricing algorithm. But what if many rivals use several different hubs for dynamic pricing? The common assumption is that in such instances, competition among the pricing hubs would support competition among the sellers. This Article, however, argues differently and instead introduces the concept of secondary algorithmic tacit collusion, which leads to anticompetitive effects independent of primary market conditions. This phenomenon may lead to the evils of price fixing but on a far wider scale. Contrary to traditional tacit collusion, this aggregated form of collusion--via algorithmic hub-and-spoke structures--can occur in markets with many competitors and with seemingly competitive dynamics. This Article outlines how the combination of hub-and-spoke frameworks on the primary market and conscious parallelism on the secondary market for algorithmic pricing services can lead to secondary tacit collusion, and what the agencies and courts can do to prevent this harm., TABLE OF CONTENTS I. INTRODUCTION 462 II. ALGORITHMIC ALIGNMENT 468 A. Tacit Algorithmic Collusion 468 B. Algorithmic Hub-and-Spoke 473 C. Difference Between Hub-and-Spoke and Tacit Algorithmic 477 Collusion III. SECONDARY [...]
- Published
- 2024