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Specialized information portals on Internet is a common topic of debate, but the cybermedia that covers financial information on the Net is rarely discussed. The specificity of its contents and the public that is specifically focused to make these means differ significantly from other information portals specialized. In this paper, focused on reference sitios Intereconomía.com and Bloomberg.com, the method of comparative analysis has been a quantitative and qualitative twofold. It highlighted the fact that we present the results carried out by the research group "Cybermedia" of the Universidad Complutense de Madrid. One of the main findings of the study is that, as it happens in other specialized media, these portals have a high degree of independence regarding its means of innovation. However, speaking in general terms, these two areas have more common than differentiating elements. [ABSTRACT FROM AUTHOR]