A conference paper about the history of marketing in Latin America is presented. The author gives a brief account of race and nationality distribution in the region, followed by the effects of the World War I on the area. According to the author, Latin America faces difficulties in industrializing due to its inability to import the necessary machinery.
Little empirical research has been done on urban marketing systems in developing countries or on the segmentation of these markets by sociocconomic variables. In this study, the shopping and consumption patterns of individuals in the various social classes of Sao Paulo, Brazil, were examined. The results revealed important differences in the shopping habits of members of the different social classes. [ABSTRACT FROM AUTHOR]
Penn Jr., William S., Spencer, Ulric M., Meissner, Frank, Fox, Harold W., and Worcester, Robert M.
Subjects
EXPORT marketing, SYSTEM analysis, DISCOUNT houses (Retail trade), INTERNATIONAL business enterprise management, ECONOMIC development, ECONOMIC conditions in Brazil, 1964-1985, ECONOMICS
Abstract
The article presents international marketing abstracts. They include "Exporting Industrial Products via Commission Agents," by C. R. Russell, "Application of Systems Theory to Development Planning in Northeast Brazil," by Martin Stoller and Thomas Webb, and "They Take Millions Here."
ECONOMIC development, INTERNATIONAL trade, COMMERCIAL products
Abstract
The article focuses on the economic growth of Brazil. The country has achieved its success by adopting some of the forms of business organizations around the world. One of these is the encouragement given by the government to the formation of industrial conglomerates, which also worked for Japan. Brazilian companies are oriented towards the commercialization of exports abroad while Japan conducts more than 50% of business in domestic markets, with 20% of operations on exports.
Brandt, William K., Hulbert, James M., Dunn, S. Watson, and Schiff, J. S.
Subjects
MARKETING, ECONOMIC conditions in Brazil, ECONOMIC trends, GROSS national product, ECONOMIC development
Abstract
The article offers a look at the Brazilian economy and discusses the future of marketing in the country. Three major trends contribute to the growth in the country's gross national product, these include the increasing number of Brazilians who are entering the market economy, growth in sales of consumer durables and a stable foreign investment. Brazil requires more sophisticated marketing programs as it moves from a seller's market to a buyer's market.
Published
1974
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.