1. An Empirical Study of Short-Term Mass Communication Saturation and Perception of Population Problems.
- Author
-
Jobes, Patrick
- Subjects
POPULATION ,SOCIAL factors ,MARITAL status ,SOCIAL status ,OCCUPATIONAL prestige ,EDUCATIONAL attainment ,FERTILITY decline ,FAMILY size - Abstract
Population growth in the United States is viewed with alarm by a majority of informed persons. However, this view does not appear to be shared by the public at large. The following research describes an attempt to alter the attitudes concerning the ‘population explosion’ in a target community. The measure of effectiveness was based on interviews with selected sample groups before and after a week of extensive mass media exposure to negative aspects of population growth. No statistically significant changes in attitude were observed following the mass media saturation. Differences in response pattern also are described with regard to age, sex, marital status, education and occupation. Implications of the description and analysis are discussed. [ABSTRACT FROM AUTHOR]
- Published
- 1973
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