1. Social Structure and Information Exposure in Rural Brazil.
- Author
-
Blair, Thomas Lucien
- Subjects
SOCIAL structure ,INDUSTRIALIZATION ,MANNERS & customs ,SOCIAL interaction ,RURAL geography - Abstract
The industrialization of rural Brazil has contributed to an increasing complexity of social life. Among the important results of this process have been the development of rural factory towns, new patterns of social interaction among workers, and their exposure to new sources of social knowledge. Data on mass media use, social visiting, and contact with outside persons were collected by questionnaires, case histories, and field observation methods. The author concludes that in the Brazilian rural town community, there have developed patterns of information exposure related to status in the socioeconomic structure. Further analysis of the social structural foundations of information exposure in developing world areas may have utility for communication research, for theories about development and change, and for building understanding among nations and people. [ABSTRACT FROM AUTHOR]
- Published
- 1960