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This paper discusses the contribution of the sociologist to the planning of agricultural and rural development in Israel. The author first outlines the three levels of agricultural planning - national, regional and farm, and then provides some background to rural settlement activities in Israel. The confrontation of new immigrants from traditional societies with the technologically advanced agriculture of Israel resulted in severe social crises in the new villages, affecting also their economic achievements; and the subsequent assignment of rural sociologists to the villages to study the life-pattern of these traditional groups and provide them with counseling and instruction, whilst at the same time undertaking general research. The recommendations of the sociologists helped the development authorities to evolve suitable measures for integrating these immigrants into society as socially independent and economically successful members. [ABSTRACT FROM AUTHOR]