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The article discusses Robert D. Schooler's paper "Product Bias in the Central American Common Market," published in the "Journal of Marketing Research." The paper discusses the findings of a study about nationalistic bias in the Central American common market. The study showed that the nationalistic biases of Central Americans extend to buying decisions. The group studied was a random sample of college students in Guatemala City. The bias against other Central American common market countries was evaluated in terms of the following: government, business structure, labor organizations and people.

The article presents an analysis of the evolution and prospects for the future of the Central American Common Market (CACM), entitled the "Rosenthal Report." The study was completed through the collaboration of the Permanent Secretariat of the Central American Common Market (SIECA) with other regional institutions and international agencies. The problems and possibilities that integration may offer to developing countries, particularly to Central America, are reconsidered in the study. The influence of the integration programme to the economic development of Central America and its member explored as well as highlights the most significant aspects of the Central American Integration.

Discusses the monetary concept of common market in Central America. Balance of payments position on current accounts; International monetary reserves; Outstanding external debt and accumulated direct external investment; Establishment of Central American Clearing House.

The economic development of Central America is many years behind the United States. In many respects the area has the characteristics of the United States during the time when industrial life insurance was in its heyday. Research conducted in the countries indicates that the industrial life insurance system is ideally suited for such economies. Central America does not have the problems of inflation so common in many of the other Latin American countries and the economic growth since the beginning of the Central American Common Market is ahead of expectations. There are economic and social benefits to be derived from such a system of life insurance. [ABSTRACT FROM AUTHOR]

Studies the succession of attempts at regional re-integration in Central America. Post-independence disintegration of the former Captaincy General of Guatemala into the five sovereign units of Costa Rica, Nicaragua, Honduras, El Salvador and Guatemala; Creation of the Central American Committee for Economic Cooperation.