1. PRODUCT BIAS IN THE CENTRAL AMERICAN COMMON MARKET.
- Author
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Schooler, Robert D.
- Subjects
PREJUDICES ,INTERNATIONAL economic integration ,NATIONALISM ,COLLEGE students ,PURCHASING ,DECISION making - Abstract
The article discusses Robert D. Schooler's paper "Product Bias in the Central American Common Market," published in the "Journal of Marketing Research." The paper discusses the findings of a study about nationalistic bias in the Central American common market. The study showed that the nationalistic biases of Central Americans extend to buying decisions. The group studied was a random sample of college students in Guatemala City. The bias against other Central American common market countries was evaluated in terms of the following: government, business structure, labor organizations and people.
- Published
- 1966
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