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The paper deals with the organizational context of medical practice, help-seeking, and illness behavior in a manner which attempts to show their relevance to more extensive sociological issues. In the first part of the paper, both the advantages and costs of bureaucratization of medical practice are discussed in relation to changes in society itself. The second part of the paper deals with the strategy for developing a social psychological help-seeking model. Although the entire paper attempts to identify strategic areas for research in medical sociology, the third part of the paper is more specifically directed to needed areas in research. [ABSTRACT FROM AUTHOR]

This paper is not offered, even by implication, as an explanation for urban riots and confrontations. It is an exposition of a point of view, a methodology, and a body of evidence which hopefully may shed some light on this complex and pressing social problem. Within the social sciences several levels of analysis exist, each appropriate to the study of a certain type of problem (Devereaux, 1963; Bendix, 1963). Experimental approaches to social psychology have been particularly valuable in the analysis of individual behavior in a social context; emphasis has been on finding both the social determinants and the social implications of the behavior of an individual. While we believe that part of the explanation of collective phenomena, such as urban revolts, lies in the analysis of the behavior of individuals (cf. Brown, 1965), we do not advocate naive reductionism. We propose only to use data from the laboratory to form some operational definitions and hypotheses to guide further study and interpretation of collective events. [ABSTRACT FROM AUTHOR]