1. Out on a Limb with the Midi.
- Subjects
SKIRTS ,WOMEN'S clothing ,CLOTHING & dress ,FASHION ,POPULARITY ,AMERICAN women - Abstract
The article focuses on the controversy regarding the midi skirts in the U.S. Many women found the new fashion style disgusting, however, fashion publisher John Burr Fairchild vehemently promoted the new clothing through his periodical "Women's Wear Daily" (WWD). He had decreed that the year 1970 would be year of midi skirts. Through WWD he relentlessly pushed the midi fashion. It continuously campaigned in stories, gossip items and pictures telling that the whole American women would change and the adherent of mini skirts would be left in cold without a fashion to embrace. The article concludes that, midi's real popularity would soon be tested when the weather would be warmer and Fairchild would have to have a clean victory to retain his image as the number one influence in fashion.
- Published
- 1970