The article discusses the highlights of the conference sponsored by the National Retail Merchants Association (NRMA) that was held at the Hotel Principe e Savoia in Milan, Italy, in May 1966. It says that 55 European businessmen comprised of 15 representatives from computer firms and 40 top retail executives listened with interest to a group of U.S. retail merchants. According to the author, the speakers tried to demonstrate to the Europeans how the computer can help the top executive set up systems within the retail industry.
Published
1966
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