1. Limitations of Supermarkets in Spain.
- Author
-
Guerin, Joseph R.
- Subjects
SUPERMARKETS ,RETAIL industry ,ECONOMIC activity ,SPANISH economy, 1918-1975 ,ECONOMIC development ,ECONOMIC conditions in developing countries ,GROCERY industry ,ECONOMIC policy ,RETAIL stores ,ECONOMIC demand ,ECONOMICS - Abstract
Will successful marketing institutions in economically advanced nations succeed when introduced into less developed economies? A study of Spain's recent experience with supermarkets reveals some of the roadblocks that hold back the adoption of new marketing institutions. [ABSTRACT FROM AUTHOR]
- Published
- 1964
- Full Text
- View/download PDF