1. The Role of Models in New Product Planning. Paper No. 368.
- Author
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Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration., Pessemier, Edgar A., and Root, H. Paul
- Abstract
This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (JG)
- Published
- 1972