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This article presents information related to acculturating Africans. The problem considered in this study is part of an inquiry into psychological aspects of the acculturation process in an East African society under-going extensive and relatively rapid sociocultural change. The society is that of the Banyankole tribe, an inter-lacustrine Bantu kingdom now part of newly independent Uganda. The research project of which the present study is a part encompasses a search for personality and personal history variables which contribute intragroup variability in response to acculturative pressures as well as a delineation of the response differences. The present study is focused on a description of the individual differences in attitude among members of the society toward their own tribe and examines the extent to which attitudes of the Banyankole themselves resemble the attitudes toward the tribe expressed by resident Europeans employed in the Uganda civil service. At the time the data to he discussed here were collected, British administrators and educators were the primary purveyors and mediators of European culture.